Sony Computer Entertainment America Announces Exclusive Game Development Deal With 'Eat, Sleep, Play™'

Sony Computer Entertainment America Inc. (SCEA) today announced an exclusive game development deal with Eat, Sleep, Play™, a new software development company formed by legendary game creators David Jaffe and Scott Campbell. Under the agreement, Eat, Sleep, Play is signed on for a multi-year, multi-title deal to create titles for the PlayStation family of products, with the first slated for release in 2008.

Based in Utah, Eat, Sleep, Play is a newly formed company founded by David Jaffe, a former creative director for SCEA's Santa Monica Studios; and Scott Campbell, the founder of Incognito Entertainment, a dedicated development studio also under the SCEA Santa Monica Studios banner. Jaffe is perhaps best known as the co-creator and game director behind the multi-million PlayStation® platform franchises Twisted Metal® on PS one® & PlayStation®2 and God of War® on PlayStation 2. Campbell, a long-time collaborator with Jaffe and co-creator of the Twisted Metal titles, is currently receiving industry praise for Incognito's PLAYSTATION®3 (PS3™)-exclusive online air and ground combat game Warhawk™. Additionally, Jaffe and Campbell recently collaborated efforts on Calling All Cars™, a popular exclusive downloadable title for PLAYSTATION®Network.

In addition to the multi-year, multi-title deal to create titles for the PlayStation family of products, the company will also be creating Twisted Metal®: Head On for PlayStation 2, which is scheduled to be released this winter. Twisted Metal: Head On will feature lost levels from the never released Twisted Metal: Black® Part II and a documentary on the series.

"We are extremely pleased to be working with David and Scott and supporting them in their new endeavor," said Shuhei Yoshida, senior vice president, product development, SCEA. "Through hit after hit, they have established themselves as two of the most talented individuals this industry has ever seen, and I look forward to seeing what kind of further gaming innovation they can bring to the PlayStation brand through our new development deal."

In conjunction with today's news, SCEA confirmed that the core members of the Incognito team responsible for Warhawk will remain within the SCEA Santa Monica Studios fold, headed up by Dylan Jobe, and will continue to produce content for this highly-anticipated title. Jobe, game director for Warhawk, is known for his work on the popular hit titles War of the Monsters™ and Twisted Metal: Black® for PlayStation 2.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertain®2 computer entertainment system, the PSP® (PlayStation®Portable) mobile entertainment system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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