Latest Sony Cyber-shot T-series Cameras Bring New Focus - And Smiles - To Point-And-Shoot Users


Memorable photos are at your fingertips with two new slim, yet powerful Sony Cyber-shot® T-series cameras. Both offer an intuitive touch screen that allows you to instantly select the subject you want to focus on (in shooting mode) and what you want to view or where you want to zoom (in playback mode).

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The cameras also feature a new smile shutter function, which helps capture the most important part of a photo -- the smile.

The ultra-thin, 8-megapixel DSC-T200 model raises the bar with a 3.5-inch wide LCD touch-panel that controls all of the camera's settings and a 5x Carl Zeiss® optical zoom lens. This model will be available in silver, black and red.

The 8-megapixel DSC-T70 camera features a 3-inch wide LCD touch panel and a 3x Carl Zeiss optical zoom lens. It will be offered in silver, black, white and pink.

Photographing the High-Def Life

The only thing better than taking an amazing photo is sharing it with your closest friends. With the T200 and T70, you can view digital photos the same way you watch your favorite TV shows -- in full 1080 high-definition resolution.

The new cameras can be connected to an HDTV set via HD component cable or an HD cradle (both sold separately). Both are equipped with a built-in slide show function so you can view photos, complete with dynamic transitions choreographed to your choice of programmed music clips or by adding your own.

Further, when these cameras are connected to a new Sony BRAVIA® HD television, photos are optimized for television viewing with Sony's new "Photo TV HD" mode. This mode brings the look of actual printed photography to the television, reproducing high-quality digital photos by fine-tuning image parameters like sharpness, gradation and color specifically for photographs.

Shoot Where and When the Smiles Happen

With the cameras' new "smile shutter" function, which automatically detects and captures a person smiling, you'll never miss a smile due to shutter lag or distractions. The function is turned on or off by pressing the shutter while in smile shutter scene mode. Combined with such other Sony innovations as face detection, image stabilization and a high sensitivity (ISO 3200) the T200 and T70 models are nearly foolproof.

Once an image is captured, the new T-series cameras can edit and enhance the image with the touch of a finger. The cameras offer a selection of designs or frames, and stamps to enhance the images, which can then be recorded in a format optimized for either 4x6-inch prints or HD photo viewing.

The cameras also allow multiple options for re-sizing photos like to a 4:3 ratio (ideal for emailing or blog postings) or a 16:9 aspect commonly used on most flat-screen televisions.

And for viewing images directly on the camera, T-series Clear Photo LCD screen provides a bright, clean-line look so photos look more natural, even in sunlight.

The Cyber-shot DSC-T200 and DSC-T70 digital cameras will ship in September for about $400 and $300, respectively. They can be purchased online at, at Sony Style® retail stores (, at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Aug. 23 at

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CONTACT: Yolanda Hunt-Boes of Sony Electronics Inc., +1-858-942-4174,; or Audrey Shedivy of PainePR, +1-212-613-4912,, for Sony Electronics Inc.

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