Lair Delivers Next-Generation Action and Epic Battles on PLAYSTATION®3 (PS3™) System

Sony Computer Entertainment America Inc. today announced the release of Lair, available exclusively for PLAYSTATION®3 (PS3™) computer entertainment system. Developed by Factor 5, Lair engages players to fight alongside a voracious dragon and to save a world from the brink of extinction by scorching, clawing and smashing through thousands of ravenous enemies and their war-trained beasts. Lair harnesses the power of PS3 system to deliver high-definition graphics in 1080p*, immersive 7.1 surround sound, and interactive, motion-based control utilizing the SIXAXIS™ wireless controller.

"Lair showcases the advanced power and technology of PS3 through a combination of next-generation elements, including stunningly realistic graphics, a moving soundtrack, and full support of SIXAXIS," said Jeff Reese, director, software marketing, SCEA. "When you pair all of these features with an epic storyline, action-packed gameplay, and beautifully rendered cinematics, Lair delivers a unique experience that will appeal to users of all types, from hardcore to more casual players. Lair is truly raising the bar to unlock PS3's full potential."

Set in a world ravaged by endless conflict and natural disaster, a call for peace turns into a bloodbath of betrayal and deceit in Lair. Users play as a warrior named Rohn, who rides a powerful dragon as part of the Asylian army's elite Sky Guard. Rohn engages in a battle to stop the war-hungry Mokai and save the Asylian civilization, facing legions of soldiers and massive creatures in intense boss battles. Users engage in seamless air-to-ground combat to influence large-scale battles taking place in the skies, on land, and out at sea. As you take the reins of the dragon, you'll soar through the air utilizing the SIXAXIS motion sensitive controller for intuitive tilt control and gesture recognition, allowing for 180-degree turns, dives, and attacks.

Lair is one of the first 1080p native resolution games on the market, delivering jaw-dropping visuals at 30-frames-per-second. To complement the gorgeous environments and highly detailed characters, Lair is presented in true uncompressed 7.1 surround sound. Players are inevitably immersed into the action as they experience the cries of battle, the roaring of dragons, the crackle of fire and flames, and the sheer intensity of an all-out war. Accompanied by a sweeping, emotive score by Academy Award-nominated composer, John Debney (Sin City, The Passion of the Christ), Lair offers an epic next-generation experience, unlike any other game currently available.

"Creating new, original themes for this primal world has been one of the most stimulating experiences of my career, something I will look back on and cherish," said John Debney, Lair composer. "The score for this game is unique also in that it truly presents a large scale symphony in three acts; the music alone in this game would fill three complete movies. In the end we created a work richly melodic, deeply passionate, and savagely primal, all of which fits in with the theme, tone and dramatic elements of Lair."

As the game heats up and battles intensify, players can unlock new combos, upgrades and other gameplay elements, along with a vast array of extras including exclusive behind-the-scenes footage and developer commentary on this fully-packed Blu-Ray Disc™. Lair offers deep replayability with sandbox-style gameplay that allows for varied strategies and a multi-tiered medal scoring system that constantly offers up new challenges as players advance. Players are then able to compare their statistics against other users via the online leaderboards and exchange tips on how to achieve even higher medals on the online forums -- all from within the game itself.

The independent Entertainment Software Rating Board (ESRB) rates Lair "T" for "Teen" (Descriptors: Blood and Gore, Violence). For more information about the ESRB, visit www.esrb.org. For more information about Lair, visit www.LairTheGame.com.

*Full HD 1080p requires an HDMI cable and a 1080p native display with an HDMI input supporting HDCP.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game consoles, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

"PlayStation", "PLAYSTATION", "PSP" and "PS one" are registered trademarks and "PS3" and "SIXAXIS" are trademarks of Sony Computer Entertainment Inc.

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Jennifer Clark of Sony Computer Entertainment America Inc.,
+1-650-655-5994, jennifer_clark@playstation.sony.com, or Lisa Chan for Sony
Computer Entertainment America Inc., +1-415-975-2239,
lisa.chan@porternovelli.com

Web site: http://www.playstation.com/
http://www.esrb.org/
http://www.lairthegame.com/