Sony Computer Entertainment America Launches Limited-Edition Daxter™ PSP® Entertainment Pack With Newly Designed PSP®(PlayStation®Portable) System

Sony Computer Entertainment America Inc. (SCEA) today announced the availability of the limited-edition Daxter™ PSP® Entertainment Pack, which features the new PSP®(PlayStation®Portable) system to be offered in North America. The package, available starting today for $199.99 (MSRP), delivers an all-in-one portable entertainment experience right out of the box, including a new "Ice Silver" colored PSP system; the action-packed "Greatest Hits" game, Daxter; the animated TV comedy, "Family Guy -- The Freakin' Sweet Collection," on UMD™ (Universal Media Disc); and a 1GB Memory Stick PRO Duo™. The new PSP system -- rolling out globally, as announced by Sony Computer Entertainment Inc. in July -- has a more streamlined form factor and a video-out port, among other enhancements.

"PSP sales have soared since we introduced the $169.99 price point in April, and that momentum will only continue with the launch of the newly designed PSP, which has generated strong interest among consumers since we announced it at E3," said Jack Tretton, president and CEO, SCEA. "With our growing software library, which includes more than 140 new releases in the pipeline this fiscal year, the PSP platform is poised for significant growth. The Daxter Entertainment Pack offers a great opportunity for consumers to jump in to PlayStation® Portable experience with content that demonstrates the multi-functionality of the system, all for a great value."

The Daxter package provides everything consumers need to enjoy the ultimate in portable entertainment, making it an ideal gift for the upcoming holiday shopping season. This limited-edition offering features an "Ice Silver" PSP system, the first new color available in North America, along with the following:

  --  Daxter -- Developed by Ready At Dawn Studios, Daxter is a PSP
      "Greatest Hits" title that set the standard for character action games
      on PSP. Daxter takes place during the two years he searches for Jak,
      whose imprisonment was shown at the beginning of Jak II™.
      Developed from the outset as a modern 3D platformer, Daxter sports a
      full-featured move-set, seamless level transition through vibrant
      environments and incredible animation detail.

  --  "Family Guy -- The Freakin' Sweet Collection" -- Get ready for five
      deliciously absurd chapters in the lives of America's most twisted
      animated family! These are the hand-picked, hands-down favorite
      episodes of Seth MacFarlane, the delightfully demented genius behind
      "Family Guy" (Twentieth Century Fox Home Entertainment).

  --  1GB Memory Stick PRO Duo -- Store your photos, music, videos, and game
      saves.

To coincide with the release of the new PSP system, SCEA is launching an advertising campaign that includes dedicated print and online executions to support the Daxter PSP Entertainment Pack in media outlets including IGN, ESPN.com, MTV.com, and MySpace. In addition, a TV spot will air later this fall on network, syndication and cable highlighting the enhanced design and new features of the PSP system.

As part of the roll-out of the new PSP system, several peripherals will be available at retail, enabling consumers to take full advantage of the updated design. The following accessories will be offered in the initial launch timeframe, and additional peripherals will be launching later this fiscal year.

  --  Component AV Cable for video out, approximately 8.2 feet long
      ($19.99 MSRP)

  --  AV Cable for video out, approximately 8.2 feet long ($19.99 MSRP)

  --  Headphones with Remote Control ($29.99 MSRP)

In addition to the Daxter PSP Entertainment Pack¸ SCEA will offer two additional PSP SKUs at retail. PSP Core Pack, with PSP in "Piano Black," an AC adaptor, and battery pack, will be available later in September for $169.99 (MSRP). The limited-edition Star Wars Battlefront® PSP Entertainment Pack, including a special "Ceramic White" PSP with a silk-screened image of Darth Vader on the back of the unit and the PSP-exclusive title, Star Wars Battlefront®: Renegade Squadron™, will be available on October 9 for $199.99 (MSRP).

About PSP (PlayStation Portable) handheld entertainment system

PSP is the first truly integrated handheld entertainment system designed to handle multiple applications -- music, video, photo, Internet, and wireless connectivity, with games as its key feature. PSP system features an unmatched library of portable entertainment content, totaling more than 270 games and more than 450 feature films, TV programs, and videos from major studios and record labels, as well as downloadable content from the Internet.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game consoles, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/.

"PlayStation", "PLAYSTATION", "PSP" and "PS one" are registered trademarks and "PS3" and "UMD" are trademarks of Sony Computer Entertainment Inc. LucasArts and the LucasArts logo are registered trademarks of Lucasfilm Ltd. © 2007 Lucasfilm Entertainment Company Ltd. or Lucasfilm Ltd. ® & TM as indicated. All rights reserved.

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Patrick Seybold of Sony Computer Entertainment America Inc.,
+1-650-655-7549, patrick_seybold@playstation.sony.com; or Jessica
Casano-Antonellis, +1-212-331-8434, jessicaa@text100.com, for Sony Computer
Entertainment America Inc.

Web site: http://www.us.playstation.com/