B-Roll News Feed for Thurs. Sept. 13, 2007 & Fri., Sept. 14, 2007

 Sony Kicks-Off First Nationwide Electronics Recycling Program With Waste
                       Management's Recycle America

                          SATELLITE TRANSMISSION
             THURSDAY SEPT. 13 (TIMES NOTED IN EASTERN TIME):

  1.) 5:00-5:15 pm EST GALAXY 11/13K 36 MHZ;UL 14260 Vert DL 11960 Horz

                          SATELLITE TRANSMISSION
              FRIDAY SEPT. 14 (TIMES NOTED IN EASTERN TIME):

  1.) 11- 11:15 a.m. EST GALAXY 11/13K 36 MHZ;UL 14260 Vert DL 11960 Horz

  WHO:      Sony, in collaboration with Waste Management Recycle America,
            LLC, a wholly owned subsidiary of Waste Management, Inc.,
            kicks-off the first national recycling initiative in the U.S. to
            involve both a major electronics manufacturer and a national
            waste management company.

  WHAT:     To encourage consumers to recycle and dispose of electronic
            devices in an environmentally sound manner, Sony is kicking off
            a national recycling program for consumer electronics. The Sony
            Take Back Recycling Program allows consumers to recycle all
            Sony-branded products for no fee at 75 Waste Management Recycle
            America eCycling drop-off centers throughout the U.S.  The
            program also allows consumers to recycle other manufacturers'
            consumer electronics products at market prices, and may include
            a recycling fee for some types of materials.

  WHEN:     Program Officially Kicks Off On Saturday, Sept. 15, 2007

  WHERE:    Seventy-five Waste Management Recycle America eCycling Drop-Off
            Centers throughout the U.S.
            A complete list of WM Recycle America eCycling Drop-Off centers
            can be found by calling 1-877-439-2795.

  CONTENTS: Footage includes the following shots and sound bites:

                -- Waste Management staff receiving materials to be recycled
                -- Consumer electronics products being moved from the Waste
                   Management "receiving desk" to the site where the
                   recycling begins
                -- Waste Management staff working on the break-down of parts
                -- Waste Management staff working on the separation of parts
                   from the recycled products
                -- Demonstration of where the parts go when they're
                   separated
                -- Sound bites from Sony and Waste Management spokespeople
                -- Customers making consumer electronics buying decisions
                -- Consumers making purchases of consumer electronics
                   products

More information about the Sony Take Back Recycling Program is available at http://www.sony.com/recycle.

  Technical contact: Ed Heil, Story Teller Media, 952.829.9091
  Editorial information contact: Jenny Mehlow, Sony Electronics 858.942.3775
                                 Wes Muir, Waste Management 713.328.7053

PRNewswire -- Sept. 13

SOURCE: Sony Corporation

Web site: http://www.sony.com/news
http://www.sony.com/recycle