B-Roll News Feed for Thurs. Sept. 13, 2007 & Fri., Sept. 14, 2007
Sony Kicks-Off First Nationwide Electronics Recycling Program With Waste Management's Recycle America SATELLITE TRANSMISSION THURSDAY SEPT. 13 (TIMES NOTED IN EASTERN TIME): 1.) 5:00-5:15 pm EST GALAXY 11/13K 36 MHZ;UL 14260 Vert DL 11960 Horz SATELLITE TRANSMISSION FRIDAY SEPT. 14 (TIMES NOTED IN EASTERN TIME): 1.) 11- 11:15 a.m. EST GALAXY 11/13K 36 MHZ;UL 14260 Vert DL 11960 Horz WHO: Sony, in collaboration with Waste Management Recycle America, LLC, a wholly owned subsidiary of Waste Management, Inc., kicks-off the first national recycling initiative in the U.S. to involve both a major electronics manufacturer and a national waste management company. WHAT: To encourage consumers to recycle and dispose of electronic devices in an environmentally sound manner, Sony is kicking off a national recycling program for consumer electronics. The Sony Take Back Recycling Program allows consumers to recycle all Sony-branded products for no fee at 75 Waste Management Recycle America eCycling drop-off centers throughout the U.S. The program also allows consumers to recycle other manufacturers' consumer electronics products at market prices, and may include a recycling fee for some types of materials. WHEN: Program Officially Kicks Off On Saturday, Sept. 15, 2007 WHERE: Seventy-five Waste Management Recycle America eCycling Drop-Off Centers throughout the U.S. A complete list of WM Recycle America eCycling Drop-Off centers can be found by calling 1-877-439-2795. CONTENTS: Footage includes the following shots and sound bites: -- Waste Management staff receiving materials to be recycled -- Consumer electronics products being moved from the Waste Management "receiving desk" to the site where the recycling begins -- Waste Management staff working on the break-down of parts -- Waste Management staff working on the separation of parts from the recycled products -- Demonstration of where the parts go when they're separated -- Sound bites from Sony and Waste Management spokespeople -- Customers making consumer electronics buying decisions -- Consumers making purchases of consumer electronics products
More information about the Sony Take Back Recycling Program is available at http://www.sony.com/recycle.
Technical contact: Ed Heil, Story Teller Media, 952.829.9091 Editorial information contact: Jenny Mehlow, Sony Electronics 858.942.3775 Wes Muir, Waste Management 713.328.7053
PRNewswire -- Sept. 13
SOURCE: Sony Corporation