Sony Computer Entertainment America Appoints New Vice President of Product Marketing

Sony Computer Entertainment America (SCEA) today announced the appointment of 20-year industry veteran Scott A. Steinberg to the newly-created role of Vice President, Product Marketing, SCEA. Steinberg will report to Peter Dille, Senior Vice President, Marketing and PlayStation Network. Steinberg, who will be responsible for all hardware, software and channel marketing for PlayStation in North America, will join SCEA officially on October 1st.

Steinberg brings to SCEA more than 20 years experience marketing entertainment and technology products at companies such as SEGA, Roxio/Napster, Liquid Audio, Eidos Interactive and Crystal Dynamics. He joins SCEA from SEGA of America where he was Vice President of Marketing, responsible for all of SEGA's consumer brand and digital commerce efforts in North America. Originally at SEGA during the height of the popularity of the Genesis platform in the early 1990s, Steinberg also worked hand in hand with the sales organization and participated in SEGA's global product planning group designed to evaluate development and licensed properties. In addition, Steinberg brings to SCEA a wealth of experience after leading Roxio's marketing and digital commerce efforts and orchestrated the marketing re-launch of the company's digital music subsidiary, Napster, as a legal digital music service in 2003.

"We are thrilled to have Scott join our team as he brings a wealth of knowledge and experience to the PlayStation marketing staff and the management group here at SCEA," said Dille. "Scott has an ideal blend of experience in digital entertainment and content delivery as well as a proven track record for strategic innovation and implementation within this industry. He will be a critical component for the success of our marketing efforts across the PlayStation brand moving forward."

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

"PlayStation", "PLAYSTATION", "PSP", "PS one" and the PlayStation logo are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.

First Call Analyst:
FCMN Contact:

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Patrick Seybold, +1-650-655-7549,
patrick_seybold@playstation.sony.com, or Kimberly Otzman, +1-650-655-7524,
kimberly_otzman@playstation.sony.com, both of Sony Computer Entertainment
America Inc.

Web site: http://www.us.playstation.com/