Pepsi Joins the Minisode Network on Crackle
Minisode Network Adds New Internet and Mobile Distribution Channels, New Content
CULVER CITY, Calif.
Pepsi is taking its global restyle initiative to The Minisode Network, which is launching a channel on Crackle.com on October 22. In November, Pepsi's packaging will sport a "retro" look, featuring a variety of Pepsi logos from the past 100 years. Each Pepsi can will feature the Web site http://www.throwbackapepsi.com/, which will direct consumers to The Minisode Network channel on Crackle.com, where they can enjoy classic TV programs in an all new way.
"The Pepsi retro can serves as a passport to destinations and experiences our consumers enjoy," said Russell Weiner, VP of marketing, Pepsi. "That's why The Minisode Network is a great partner for this design -- the combination of our can with this site provides a full nostalgic experience. When these shows originally aired, our consumers could enjoy watching them while drinking a Pepsi. Today, they're able to do the same in a contemporary way."
"Together, The Minisode Network and Crackle provide advertisers with well-known, branded content in a rich and exciting environment," said Amy Carney, president, advertiser sales for Sony Pictures Television, whose digital ad sales group brokered the deal. "We can offer advertisers an opportunity for their ads that is both Internet-friendly and familiar."
The Network will also be adding new programming, including "Bewitched," "I Dream of Jeanie" and "The Jeffersons," for a total of 18 channels, with more on the way.
Pepsi branding will appear on the homepage of The Minisode Network channel on Crackle.com. Sony Pictures Television worked with Pepsi to create custom ads that will also run on the site, in addition to rich media banner ads.
The Minisode Network, which features bite-sized versions of classic television shows, is increasing its distribution with the addition of three new partners.
-- AOL will showcase 15 channels of The Minisode Network through its free AOL Video portal (http://video.aol.com/). -- Joost, which opened publicly on Oct. 1, will distribute The Minisode Network via its free, full-screen, online TV service. Joost will launch The Minisode Network with shows from 15 series, and will add more episodes every week. -- Verizon Wireless will be the first mobile partner for The Minisode Network. The channel will be available on Verizon Wireless V CAST Video service in the TV and Film section, allowing subscribers with V CAST Video-enabled phones to watch their favorite shows on the Network while on the go.
Pepsi's global restyle initiative launched in February. While Pepsi-Cola's look had changed only ten times in the last 109 years, the restyle initiative updates Pepsi packaging graphics every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars. Each Pepsi design is accompanied by a Web address that gives consumers access to exclusive online content, games, contests and sweepstakes. In addition to Sony Pictures Television, other Pepsi packaging and promotions have featured partners like Pharrell Williams, Big & Rich, The All-American Rejects and MTV. adidas, the National Football League, Major League Baseball and NASCAR driver Jeff Gordon have partnered with Pepsi on sports-themed packaging and programs.
Crackle's streaming entertainment network is home to a variety of programmed channels featuring original productions, licensed content, and submissions from tomorrow's rising stars. Since launching in July, Crackle offers advertisers sponsorships of channels and contests, full screen skins, and media rich 300 x 250 video banners that can be instantaneously distributed across their viral syndication network to get in front of the most relevant audiences around the world.
Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform video entertainment network and studio that distributes work from the hottest emerging talent on the web and beyond. Crackle's addictive channels and shows reach a global audience across the Internet, in the living room, and on devices including a broad range of Sony electronics. Crackle, in on-going collaboration with Sony Pictures Entertainment and other leading partners, discovers and promotes the starts of tomorrow. Visit Crackle's new site at http://www.crackle.com/.
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony BMG and for iN DEMAND's high-definition channel Mojo, and is part owner of national media sales company ITN Networks, Inc. SPT (http://www.sonypicturestelevision.com/) is a Sony Pictures Entertainment company.
About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com/) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
First Call Analyst:
SOURCE: Sony Pictures Television
CONTACT: Paula Askanas of Sony Pictures Television, +1-310-244-3790; or
Michelle Naughton of Pepsi-Cola North America, +1-914-253-2950,