Sony Computer Entertainment America Gears Up for Black Friday With Increased Momentum for PLAYSTATION®3
PRNewswire
11/22/2007
The Most Advanced Gaming System Ever Created Touts New Price, Great Games and
Increased Ad Support as Recipe for Holiday Cheer WHAT: Reporters covering the videogame industry on Black Friday and throughout the holidays should be aware that PLAYSTATION®3 (PS3™) is riding a wave of positive momentum leading into the Holiday Season, as evidenced by the following facts: (Logo: http://www.newscom.com/cgi-bin/prnh/20020701/SFM066LOGO) -- Since the availability of the new 40GB and 80GB PS3 models, sales have increased by 192% at the top 10 retailers in North America -- PS3 sales have more than doubled since the introduction of the 40GB model, which is currently available for $399 -- 200 first and third-party PS3 titles are now available, and recent games such as Ratchet & Clank®Future: Tools of Destruction™ and Uncharted: Drake's Fortune™ are wowing critics, scoring 89 and 87 respectively on Meracritic.com -- Sony is fanning the flames of this momentum with a new ad campaign, the company's largest marketing effort to date, with PS3 commercials appearing on several stations nationwide including NBC, ESPN and FOX -- For the casual gamer, a new PlayStation®2 limited edition ceramic white model, bundled with SingStar™Pop and two microphones, is now available for $149, a $30 cost-savings -- For gamers on the go, the limited edition Daxter™ PSP Entertainment Pack and Star Wars Battlefront® PSP Entertainment Pack, both $199, deliver the ultimate in portable gaming and entertainment, all in a new slimmer, lighter design. Hot new exclusive titles are also available for PSP including Syphon Filter®Logan's Shadow and SOCOM: US Navy SEALs Tactical Strike WHY: According to the Consumer Electronics Association, industry momentum bodes well for videogames: -- Sales within the videogame console market are projected to lift revenues to $16 billion, a 23% increase over 2006 -- Consoles and games top the holiday wish lists of teens and rank as one of the top 5 most-wanted among all consumer electronics items WHO: Industry analyst, Michael Pachter of Wedbush Morgan Securities anticipates that Sony will ride this current momentum to greater market success for this holiday season and beyond: "Beyond the current lineup of games, PS3 has some big releases coming in 2008, including LittleBigPlanet, Gran Turismo 5 and Killzone2, and this lineup rivals some of the best of prior holidays. The healthy software lineup combined with the price drop and increased advertising should give a huge boost to PS3" VISUALS: -- PS3 B-roll is available for download at http://www.mediaseed.tv/Story.aspx?story=34008 or beta tapes can be requested by contacting the PR contact below -- Additional visuals such as hardware shots and software screen shots can be obtained at http://presscenter.playstation.com/, username: SCEA, password: SC3APR (case sensitive) PR CONTACT: Elisa Greene, Porter Novelli Cell: (415) 279-8758 (available on Thanksgiving and Black Friday) Email: elisa.greene@porternovelli.com
PRNewswire -- Nov. 22
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SOURCE: Sony Computer Entertainment America
Web site: http://www.playstation.com/