PAIN Launches Onto PLAYSTATION®Network

Sony Computer Entertainment America Inc. (SCEA) announced today the launch of the downloadable title PAIN, available exclusively on PLAYSTATION®Store for PLAYSTATION®3 (PS3™) computer entertainment system. Developed by Denver-based Idol Minds, PAIN is a unique game focused on cultural relevance to the teen market, including comedy, creativity, community and competition. In PAIN, players launch their character from a giant slingshot into a destructible downtown environment riddled with precarious obstacles and humorous situations. Players earn points by stringing together painful collisions and inducing mass chaos in the environment.

Complete with various single player and multiplayer modes, PAIN is a highly creative, comedic experience that invites players to explore the environment on their own, play head-to-head with friends or compete with the masses via the online leaderboards. Additionally, PAIN offers a robust online community that allows players to communicate with the development team in-game and online (via http://www.painps3.com/) and provide real-time feedback of their game experience -- which characters, real or fictional, they would like to launch, for example.

"PAIN is a compelling example of the creative and original software that is available on PLAYSTATION Network. PAIN's slapstick humor offers fun and competitive gameplay for everyone," said Jeff Reese, director, product marketing, SCEA. "Additionally, the online community element will allow us to engage consumers in ongoing dialogue, ensuring we deliver the fresh and timely content that players want."

PAIN permits players to load one of several characters, each with their own unique personality and specific attributes, into an extreme launching device, a human-sized, ultra-powerful slingshot. Some of the characters initially available in PAIN are Jarvis, a Gen-X punk, and Ed, a cow mascot. These characters are launched into an active, physics-controlled environment filled with tongue-in-cheek humor as well as some treacherous and funny situations. The Havok powered physics model and lifelike ragdoll animations enforce PAIN's replayability as gamers launch their characters into an environment always ripe for different forms of demolition. Furthermore, PAIN is designed to expand and additional content will be available for download regularly following the title's launch on PLAYSTATION Network.

Challenging as well as funny, players earn points by stringing together painful collisions and inducing mass chaos in the environment. The player must achieve a wide variety of goals or reach various scoring milestones in the different modes of play. Each time a player launches into the environment, the physics and animation data is stored on the PS3's HDD allowing the player to view a replay instantly. With control over various camera angles and the replay speed -- slow motion and fast forward -- users can edit and view the replay for maximum comedy.

PAIN ships with several distinctive single player modes, including the gut-busting "Spank the Monkey," where the player targets taunting monkeys scattered in the environment, and the hilarious "Mime Toss," where the goal is to throw a mime through various plates of glass in the fastest time possible. Additionally, exceptional multiplayer modes like "Bowling" and "HORSE" are available for competitive head-to-head challenges.

PAIN is available for download on PLAYSTATION Store for $9.99.

The independent Entertainment Software Rating Board (ESRB) rates PAIN "T" for "Teen." For more information about ESRB visit http://www.esrb.org/.

About PLAYSTATION®Store

Utilizing PLAYSTATION®Network on PS3, PLAYSTATION®Store is an integrated and streamlined online storefront that allows all PS3 users to browse and download available entertainment content, including free** high- definition game videos and playable demos. On an ongoing basis, users will also be able to purchase full games exclusive to PS3, as well as classic PlayStation® (PS one®) software titles that are playable via the PSP® (PlayStation®Portable) handheld entertainment system.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, and the ground- breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at: http://www.playstation.com/

"PlayStation", "PLAYSTATION", "PSP" and "PS one" are registered trademarks and PS3 is a trademark of Sony Computer Entertainment Inc

PAIN (c) 2007 Sony Computer Entertainment America Inc.

The Software download service is offered on a limited time basis. An advance notice of service termination is given on PlayStation® Store. The ranking service for the Software may be discontinued or suspended as necessary.

**User responsible for all applicable internet fees. Some services or

features may require additional fees.

First Call Analyst:
FCMN Contact:

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Ron Eagle, +1-858-824-5585, Ron_Eagle@PlayStation.Sony.com, or
Scott Goryl, +1-858-824-5792, Scott_Goryl@PlayStation.Sony.com, both of Sony
Computer Entertainment America Inc.

Web site: http://www.playstation.com/
http://www.painps3.com/
http://www.esrb.org/