Sony Pictures Television Launches YouTube Channels
The Minisode Network to be First of Several Brand Channels
Sony Pictures Television (SPT) today announced the debut of the first of several YouTube Brand Channels at the 2008 Consumer Electronics Show. The first of the ad-supported Channels will be The Minisode Network (TMN), which launches today.
"Connecting our huge array of high-quality content to the incredible audience of YouTube, brings our channels to the largest online video audience in the world and builds their brands online," said Sean Carey, senior executive vice president, Sony Pictures Television.
"This is a first step in a deeper relationship with Sony Pictures Television to bring our community many of their favorite programs," said Jordan Hoffner, head of content partnerships at YouTube. "We are excited to offer users on YouTube The Minisode Network, which presents a new format of programming to active fan bases and potentially exposes a new audience to these shows."
With its launch on YouTube, The Minisode Network, which delivers approximately five-minute versions of popular television shows, will grow from 18 to 21 series with the addition of "Married, With Children," "Newsradio" and a new animation block. Additionally, TMN has begun acquiring programs from other companies, including a recent deal with World Events Productions, distributors of "Voltron" and "Saber Rider."
Other Sony Pictures Television channels available in the future at YouTube are expected to include original content from a variety of genres.
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony BMG and for iN DEMAND's high-definition channel Mojo and the Tennis Channel, and is part owner of national media sales company ITN Networks, Inc. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.
First Call Analyst:
FCMN Contact: Jaime_drayton@spe.sony.com
SOURCE: Sony Pictures Television
CONTACT: Paula Askanas of Sony Pictures Television, +1-310-244-3790
Web site: http://www.sonypicturestelevision.com/