Sony Pictures Television Opens CES With Celebration of Content
Jerry Seinfeld and Tony Bennett Perform for Entertainment, Digital and Advertising Industry Leaders
Jeopardy! to Celebrate 25th Anniversary with Shows Taped at 2009 CES
SPT to Launch Brand Channels on You Tube
New Multi-Platform Research Project with Nielsen Unveiled
Sony Pictures Television (SPT) kicked off its participation at the 2008 Consumer Electronics Show with a presentation this morning in the Orientation Theatre in the Sony booth for 200 invited industry leaders, demonstrating the studio's wealth of content and its versatility across the many platforms now available to consumers.
With performances by Emmy Award winner Jerry Seinfeld and Grammy and Emmy Award winner Tony Bennett, the presentation highlighted the studio's portfolio, including original comedy, drama and game show programming for network, cable, syndication and digital distribution; its extensive library of films and television shows; and original content for digital distribution including The Minisode Network and mobile games. Crackle, Sony Pictures Entertainment's multi-platform video entertainment network, and FEARnet, SPT's online, VOD and mobile suspense and thriller destination in partnership with Comcast and Lionsgate, were also included in the presentation. The event was hosted by Alex Trebek and introduced by Vanna White.
"The number and variety of screens available to deliver entertainment has skyrocketed, providing endless opportunities for content providers," said Steve Mosko, president of Sony Pictures Television. "Our presentation today was designed to engage our partners across all of our businesses-from programming to advertising--in a conversation about how together we can maximize the entertainment experience for everyone."
Also announced today: -- Host Alex Trebek revealed that ten episodes of Jeopardy! (the Tournament of Champions) will be taped from the floor of the 2009 Consumer Electronics Show next January before a live audience, as the hugely popular, Emmy Award winning quiz show celebrates its 25th anniversary. -- SPT and Google/You Tube announced a new partnership for ad supported video channels. The first to launch will be The Minisode Network (TMN), beginning this month. TMN, which delivers approximately five- minute versions of classic television shows, will also grow from 18 to 21 channels with the addition of "Married, with Children," "Newsradio" and a new animation block. -- SPT and Nielsen unveiled a ground-breaking research project to quantify the total impact of SPT's combined media offerings for advertisers. The initial study determined that SPT reaches nearly two-thirds of all young, high-tech consumers across traditional TV, High-Def and Internet programs. (Full releases are available on these announcements.)
"With both an electronics company and a content company, Sony has a unique understanding of the entertainment experience and a myriad of opportunities for our partners to explore," added Mosko.
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off- network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony BMG and for iN DEMAND's high-definition channel Mojo and the Tennis Channel, and is part owner of national media sales company ITN Networks, Inc. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.
First Call Analyst:
FCMN Contact: Jaime_drayton@spe.sony.com
SOURCE: Sony Pictures Television
CONTACT: Paula Askanas of Sony Pictures Television, +1-310-244-3790
Web site: http://www.sonypicturestelevision.com/