Sony and Waste Management Team Up to Host Free Public Electronics Recycling Event in San Diego


 Consumers Encouraged to Recycle Their Old, Unused Electronics at No Cost

  What:        Sony Electronics, Inc. and Waste Management (WM) Recycle
               America invite the public to drop off any brand of used or
               outdated electronic devices for proper recycling.  This
               drive-through event is being offered free of charge and
               includes computers, laptops, videogame consoles, monitors,
               keyboards, printers, fax machines, televisions, VCRs,
               stereos, cell phones and business or commercial electronic

               As an alternative to recycling, attendees can donate their
               unwanted computers to the 'Computers for Kids' campaign,
               sponsored by Sony, WM and their service partners E-World
               Recyclers in partnership with the Vista Education Foundation.

               The program refurbishes donated computers for use by students

               in the Vista Unified School District to ensure they have the
               resources to continue their education despite budget cuts.

  When:        Saturday, March 8, 2008
               8:30 - 10:30 a.m. (Media Interview Opportunities)
               8:00 a.m. - 4:00 p.m. (Consumer Recycling)

  Where:       Qualcomm Stadium
               9449 Friars Road
               San Diego, CA 92108
               (Enter off of Friar's Road)

  Interviews:  City of Vista Mayor Morris B. Vance, Councilmember Donna
               Frye, Rosalie Mule of the California Integrated Waste
               Management Board, and representatives from Sony Electronics,
               WM, and Vista Education Foundation will be on hand for

  Background:  The San Diego event is part of the Sony Take Back Recycling
               Program, which was launched last September.  Sony and WM plan

               to host similar free recycling events across the country
               throughout 2008.  Through this event, the companies hope to
               raise awareness and increase electronic recycling, regardless

               of what the product is or who manufactures it.  Sony Ericsson

               Mobile Communications, Sony Pictures Entertainment, and
               PlayStation will also be joining Sony Electronics' recycling
               effort at the event.

               The amount of e-waste is on the rise and the issue is
               becoming increasingly crucial as the FCC-mandated switch to
               all digital TV signals in February 2009 nears.  According to
               the U.S. Environmental Protection Agency, two million tons of

               e-waste ended up in landfills in 2005, while only about
               380,000 tons were recycled.

* Items that cannot be accepted include microwaves, humidifiers, thermometers, air conditioners, smoke/fire alarms/detectors, large household appliances, such as dishwashers, refrigerators and washer/dryers.

PRNewswire -- March 7
First Call Analyst:
FCMN Contact:

SOURCE: Sony Electronics, Inc.

CONTACT: Rachelle Arcebido, +1-858-942-4155,