Sony and Waste Management Team Up to Host Free Public Electronics Recycling Event in San Diego
Consumers Encouraged to Recycle Their Old, Unused Electronics at No Cost What: Sony Electronics, Inc. and Waste Management (WM) Recycle America invite the public to drop off any brand of used or outdated electronic devices for proper recycling. This drive-through event is being offered free of charge and includes computers, laptops, videogame consoles, monitors, keyboards, printers, fax machines, televisions, VCRs, stereos, cell phones and business or commercial electronic waste. As an alternative to recycling, attendees can donate their unwanted computers to the 'Computers for Kids' campaign, sponsored by Sony, WM and their service partners E-World Recyclers in partnership with the Vista Education Foundation. The program refurbishes donated computers for use by students in the Vista Unified School District to ensure they have the resources to continue their education despite budget cuts. When: Saturday, March 8, 2008 8:30 - 10:30 a.m. (Media Interview Opportunities) 8:00 a.m. - 4:00 p.m. (Consumer Recycling) Where: Qualcomm Stadium 9449 Friars Road San Diego, CA 92108 (Enter off of Friar's Road) Interviews: City of Vista Mayor Morris B. Vance, Councilmember Donna Frye, Rosalie Mule of the California Integrated Waste Management Board, and representatives from Sony Electronics, WM, and Vista Education Foundation will be on hand for interviews. Background: The San Diego event is part of the Sony Take Back Recycling Program, which was launched last September. Sony and WM plan to host similar free recycling events across the country throughout 2008. Through this event, the companies hope to raise awareness and increase electronic recycling, regardless of what the product is or who manufactures it. Sony Ericsson Mobile Communications, Sony Pictures Entertainment, and PlayStation will also be joining Sony Electronics' recycling effort at the event. The amount of e-waste is on the rise and the issue is becoming increasingly crucial as the FCC-mandated switch to all digital TV signals in February 2009 nears. According to the U.S. Environmental Protection Agency, two million tons of e-waste ended up in landfills in 2005, while only about 380,000 tons were recycled.
* Items that cannot be accepted include microwaves, humidifiers, thermometers, air conditioners, smoke/fire alarms/detectors, large household appliances, such as dishwashers, refrigerators and washer/dryers.
PRNewswire -- March 7
First Call Analyst:
SOURCE: Sony Electronics, Inc.
CONTACT: Rachelle Arcebido, +1-858-942-4155,