Sony Pictures Television Launches PIX
First U.S. Motion Picture Network Offering Contemporary Films Via Mobile Phones
PIX Will Premiere On AT&T Mobile TV
CULVER CITY, Calif.
Sony Pictures Television today announced PIX, the first domestic network for mobile phones that will feature contemporary films. Viewers on the go will now be able to watch their favorite comedies, cult classics, heart-pounding action films and family favorites from the studio's vast library in the palms of their hands. Subscribers of AT&T Mobile TV, launching in May, will be able to enjoy access to PIX on their AT&T mobile phones.
"PIX will give viewers their own personal movie theater wherever they take their mobile phones," said Eric Berger, vice president, mobile entertainment, Sony Pictures Television. "With an incredible library of quality Hollywood hits, it's a mobile destination channel for convenient, enjoyable entertainment, and the latest offering in SPT's distinctive portfolio of mobile games and video."
"We are thrilled to have PIX as a channel on AT&T Mobile TV, adding to the impressive television programming lineup that awaits our mobile customers," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "We are constantly looking for unique and compelling content offerings for AT&T customers, so being able to give them mobile access to the massive movie library of Sony Pictures Television via PIX is truly going to enhance their overall mobile experience."
Offering films from Columbia Pictures, Tri-Star, ScreenGems and Sony Pictures Classics, the ground-breaking service will include a versatile catalog of movies across all genres. The films will also be accompanied by added value material. Titles will be available for up to one month, with films added weekly. Some of the first titles to be offered include: Bugsy, Ghostbusters, Memento, Philadelphia, Karate Kid, Layer Cake, A League of their Own, Kung Fu Hustle, Resident Evil, In The Line of Fire, Groundhog Day, Stand By Me, Fisher King, and Roxanne.
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony BMG and for iN DEMAND's high-definition channel Mojo and the Tennis Channel, and is part owner of national media sales company ITN Networks, Inc. SPT (http://www.sonypicturestelevision.com/) is a Sony Pictures Entertainment company.
First Call Analyst:
SOURCE: Sony Pictures Television
CONTACT: Paula Askanas of Sony Pictures Television, +1-310-244-3790,
Web site: http://www.sonypicturestelevision.com/