Sony Computer Entertainment America Teams Up With Woodward Camp For Annual PlayStation® AM JAM Tour

Sony Computer Entertainment America (SCEA) today announces it is aligning with Woodward Camp for the fifth annual PlayStation® AM JAM tour, demonstrating the company's commitment to kids and action sports. PlayStation AM JAM takes place in skateparks across the country and provides amateur skateboard and BMX athletes with the opportunity to compete for $5,000 and PlayStation prizes. Past winners of the PlayStation AM JAM have continued on to become professional athletes in their respective sports including Mike Spinner.

The PlayStation AM JAM tour began on March 14th at the Woodward skate park in Dallas, Texas. The tour continues with 14 different stops that include Tehachapi, Los Angeles, San Diego and Petaluma, California; Las Vegas, Nevada; Denver, Colorado; St. Louis, Missouri; Milwaukee, Wisconsin; Minneapolis, Minnesota; Rye, New Hampshire; Philadelphia, Pennsylvania; Atlanta, Georgia and concludes on May 25th in Orlando, Florida. At each event, participants, ages seven to eighteen years of age, compete in skate and bike events judged by professional athletes and Woodward Camp staff members. Skateboarders will compete in two age groups, 13 and under and 14 and over, while the skateboard vert and BMX events each have one age division.

Selected qualifiers at each stop will receive a PlayStation prize package including a PSP® (PlayStation®Portable) handheld entertainment system, PSP software titles, t-shirts and hats as well as an expense-paid, week-long stay at Woodward Camp, where they will compete in the finals. Woodward Camp is a popular recreational youth summer camp located in Pennsylvania and widely known in the action sports community for its instructional programs. Winners at the PlayStation® AM JAM Finals, during the week of August 10th-16th, 2008, will receive $5,000, a free summer at Woodward Camp, a PLAYSTATION®3 (PS3™) and a PlayStation prize pack.

"PlayStation is committed to strong youth brands and action sports programs that offer kids access to fun, supportive and collaborative environments," said Ginger Kraus, director of promotions at SCEA. "Woodward exemplifies a brand that truly empowers young people. We are proud to align with them for the fifth annual PlayStation AM JAM tour, providing opportunity and exposure for talented young athletes rising to the top in their respective sports."

"The high level of talent we have found the last four years on the PlayStation AM JAM has been terrific," stated Gary Ream, Woodward's President. "We might have missed some of this incredible talent had PlayStation not provided this extraordinary opportunity. The PlayStation AM JAM is a premier event for finding the new stars in Skateboarding and BMX Freestyle."

Open to legal U.S. citizens between the ages of seven (7) and eighteen (18). Competitions begin March 14, 2008 and end May 25, 2008. For more information regarding tour stops, dates and official rules, go to http://www.campwoodward.com/

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services, the PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

"PlayStation", "PLAYSTATION", "PSP", "PS one" and the PlayStation logo are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.

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SOURCE: Sony Computer Entertainment America

CONTACT: Abigail Murphy of Sony Computer Entertainment America,
+1-650-655-5510, abigail_murphy@playstation.sony.com

Web site: http://www.us.playstation.com/
http://www.campwoodward.com/