Sony Computer Entertainment America Returns to Rock Coachella Valley Music & Arts Festival With a New Playstation® Experience

Sony Computer Entertainment America Inc. (SCEA) today announced a triumphant return to one of the entertainment industry's hottest music events, the Coachella Valley Music & Arts Festival (Coachella). SCEA will be on-site as one of the main sponsors to provide fans a first-look at three of its most-anticipated PLAYSTATION®3 (PS3™) computer entertainment system releases, SingStar™, LittleBigPlanet™ and Gran Turismo™ 5 Prologue. Every year music fans from around the world gather to experience COACHELLA's adventurous mix of iconic headliners and wide-ranging, forward-looking performers.

Inside two fully-interactive entertainment tents, fans will experience the ultimate in gaming, social networking and community building while receiving a better understanding of the power of the PS3 system in High-Definition. Attendees will be immediately immersed in unique environments, including the highly innovative, original world of LittleBigPlanet. They will also be given the chance to show off their inner desire to be the next great singing sensation with SingStar and the opportunity to test their racing skills with the ultimate racing experience, Gran Turismo 5 Prologue. SCEA will also offer the opportunity to upgrade the fan's experience daily with rewards including VIP access and band meet and greets.

"We are pleased to be an integral part of this year's Coachella Valley Music & Arts Festival," said Ginger Kraus, senior director, promotions, Sony Computer Entertainment America Inc. "As one of the best American festivals, we are thrilled to present PS3 in a social, interactive and immersive environment that compliments the spirit of this festival."

SingStar and Gran Turismo 5 Prologue will share an interactive booth, with separate spaces and experiences for participants. The SingStar portion will feature a stage for novice and advanced vocalists to showcase their octave range in front of a live audience. After each number, attendees can surf PS3 system's online SingStore™ and view new downloadable songs available for the game when it releases on May 20. And, for those feeling brave, they can upload their personal performances via My SingStar Online and share it with others.

The section of the booth dedicated to Gran Turismo 5 Prologue will be an auto enthusiast's dream, complete with racing simulators where fans can test drive the new game from the world's best-selling racing franchise and participate in race events. In addition, fans will be treated to a celebrity competition on-site with artists featured in the Gran Turismo 5 Prologue soundtrack, including British electro-rock band "Does it Offend You, Yeah?", the French electro "Kavinsky" and others.

The LittleBigPlanet experience, housed within a 40' x 60' booth, will showcase the game's three main pillars, Play, Create and Share, and uniquely themed environments depicting game levels. Within the booth, fans with be treated to an original musical soundtrack as clouds breeze across the ceiling. Once inside, participants will be introduced to the main and highly-customizable character, Sackboy (or Sackgirl, depending on their preference). Continuing onward, multimedia vignettes will show participants the potential to create user-generated content in the game. Concluding the experience, fans will learn about the "Share" features of the game through the PLAYSTATION®Network, where their creations can be played by others online. The Communal Creativity Center will allow fans to decorate their own level and post it on the world, which showcase the game's community building aspect. U Artists, BATTLES, MGMT and Simian Mobile Disco will stop by to participate in the VIP gameplay area.

In addition, SCEA will have a special area within the Coachella campground at the Internet Cafe allowing fans to test their vocal skills on SingStar. SCEA will also participate in an exclusive event on Saturday night with T-Mobile entitled the "TMO Tone Def Party and SingStar Lounge." At this exclusive event, SCEA will provide party revelers with the opportunity to either rock the mike like a vandal or sing their heart's out like a pop diva with PS3, which features a new selection of SingStar hits before they are available in stores or online.

The independent Entertainment Software Rating Board (ESRB) rating for Gran Turismo 5 Prologue is "E" for "Everyone", for SingStar is "T" for Teen and the rating for LittleBigPlanet is pending. For more information about the ESRB visit http://www.esrb.org/.

About SingStar

Launching next month in the US, SingStar for the PLAYSTATION 3 system, the latest installment in the ever growing multi-million selling SingStar franchise, takes the franchise to the next level by giving players access to purchase hundreds of songs and videos across multiple genres, build and customize party playlists, and build a community of user-created performances.. Developed by Sony Computer Entertainment Europe's Worldwide Studios, SingStar brings the best hit list of rock, alternative, R&B, Rap and Pop music from artists that define the music industry. With SingStar for the PS3 system, players will be able to create their ultimate party playlist with an extensive catalog of downloadable songs featuring the real artists and videos, via the PS3 system online SingStore. Songs will be available to purchase and download, and a sizeable number of new songs will be added on a continual basis every few weeks.

About Gran Turismo 5 Prologue

With more than 48 million units shipped worldwide*, the award-winning Gran Turismo™ franchise for the PlayStation®, PlayStation®2 computer entertainment system and PLAYSTATION®3 system is regarded as the best and most authentic driving simulation ever created due to its true-to-life graphics, authentic physics technology and design. Since the inception of the Gran Turismo franchise, famed creator Kazunori Yamauchi and Polyphony Digital Inc. in Japan have revolutionized the racing category as we know it today.

About LittleBigPlanet

Developed by Media Molecule, LittleBigPlanet™ is a new PLAYSTATION®3 (PS3™) system community-based game with a hugely innovative concept behind it. Players meet on a blue and green planet scattered with individual plots -- and use their character's amazing abilities to play, create and share what they build with other users throughout the world via PLAYSTATION®Network.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

About The Coachella Valley Music & Arts Festival:

The acclaimed music festival takes place annually in April at the breathtakingly beautiful and peaceful Empire Polo Field in Indio, CA. Every year music fans from around the world gather to experience COACHELLA's adventurous mix of iconic headliners and wide-ranging, forward-looking performers. The festival has been described as "The Best American Festival" (ROLLING STONE); "probably the best festival in the world" (England's NME); " ... the Kentucky Derby of rock" and " ... the most significant annual pop event in the country" (LOS ANGELES TIMES); and "If outbreaks of promising collegiate rock were on a map ... (this) festival would have a pin in most of them" (New York Times).

Visit us on the Web at http://www.us.playstation.com/

"PlayStation", "PS one", "PSP" and "PLAYSTATION" are registered trademarks, and "PS3" is a trademark of Sony Computer Entertainment Inc SingStar is a trademark of Sony Computer Entertainment Europe.

© 2007 Sony Computer Entertainment Europe. Published by Sony Computer Entertainment America Inc. Developed by SCEE London Studio. All rights reserved. LittleBigPlanet ©2007 Sony Computer Entertainment Europe.Developed by Media Molecule. LittleBigPlanet is a trademark of Sony Computer Entertainment Europe. ©2008 Sony Computer Entertainment Inc. "Polyphony Digital" logo is a registered trademark and Gran Turismo is a trademark of Sony Computer Entertainment Inc.

*Worldwide Sales Data as of the end of December 2007

First Call Analyst:
FCMN Contact:

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Alyssa Casella, +1-650-655-3617,
alyssa_casella@playstation.sony.com, or Jennifer Clark, +1-650-655-5994,
jennifer_clark@playstation.sony.com, both of Sony Computer Entertainment
America Inc.

Web site: http://www.playstation.com/