Sony Computer Entertainment America Gets Its Game On at the Bamboozle Festival 2008

Sony Computer Entertainment America (SCEA) announced today that it will take the stage at The Bamboozle Festival 2008 (Bamboozle). The two-day alternative music festival spanning from May 3rd to May 4th is expected to draw a crowd of over 85,000 fans to the Meadowlands Sports Complex in East Rutherford, NJ and SCEA will be on hand to enhance their concert experiences as well as shine the spotlight on exciting new PlayStation® products.

"Bamboozle draws a young and independent-thinking audience that truly resonates with the PlayStation consumer," said Ginger Kraus, senior director, brand alliances and promotions, SCEA. "Being a part of Bamboozle will allow us to provide this shared demographic with VIP access to our current and upcoming titles as well as the chance to be rewarded with opportunities to take their event experiences to the next level."

Those attending the festival will be granted access to an interactive showcase of the best and brightest the PlayStation brand has to offer. Headlining the showcase will be the PlayStation® Patrol Truck featuring the newly designed "Player Lounge." This social gaming area will provide up to 16 attendees with the opportunity to test drive titles for the PLAYSTATION®3(PS3™) system such as Gran Turismo™ 5 Prologue, SingStar™ and MLB® 08 THE SHOW™.

The showcase will also feature several PSP®(PlayStation®Portable) Zones which will allow attendees to experience the gameplay function of PSP®(PlayStation®Portable) system with titles such as Secret Agent Clank™ and God of War®: Chains of Olympus. These displays will also highlight a few of the multifunctional capabilities of PSP system, such as storing and playing music, videos and photos, listening to Internet Radio and accessing PS3 system through Remote Play.

Racking up high scores at the PlayStation Patrol Truck could win attendees the once in a lifetime opportunity to meet their favorite Bamboozle artists. Twice daily, top scorers will have the chance to challenge artists such as Armor For Sleep, Chiodos, Circa Survive, The Color Fred, The Audition and All Time Low to compete in a SingStar, MLB 08 THE SHOW or Gran Turismo 5 Prologue showdown. Winners will receive VIP access to the show.

When they are not competing at the PlayStation Patrol Truck or onstage, festival artists will be able to party like the rock stars that they are in the Red Bull Artist Lounge. SCEA will bring the music backstage by stocking the lounge with two gaming stations of Rock Band™ for the PS3 system. Bands such as Cobra Starship, The Academy Is, Circa Survive, Jack's Mannequin, Chiodos and My American Heart will be able to play with their fellow band mates and even mix and match members to create their own Rock Band super-groups. The groups will then be able to perform head-to-head in a battle of the bands.

Single Day, 2 Day Passes and VIP Passes to the event are on sale now. Tickets can be purchased at http://www.thebamboozle.com/, http://www.livenation.com/ and http://www.ticketmaster.com/. For press information regarding The Bamboozle Festival 2008, please contact Rebecca Novak RebeccaNovak@livenation.com or Tom Wojcik tom@heavyhitterinc.com. For updates and more festival information visit: http://www.thebamboozle.com/.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game consoles, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services, the PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PLAYSTATION 3 system and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

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SOURCE: Sony Computer Entertainment America

CONTACT: Jennifer Clark, +1-650-655-5994,
jennifer_clark@playstation.sony.com, or Jacqueline Efron, +1-650-655-5332,
jacqueline_efron@playstation.sony.com, both of Sony Computer Entertainment
America

Web site: http://www.playstation.com/
http://www.thebamboozle.com/
http://www.livenation.com/