WNBA Team Atlanta Dream Gives Superstar Usher Raymond IV's Camp a 'New Look'


Today celebrated singer, actor, and humanitarian Usher Raymond, IV announces a new partnership with his hometown WNBA team the Atlanta Dream and New Look, a nonprofit organization founded by the 5 time Grammy Award winner. Now in its fourth year, New Look has served over 1,300 teens from across the country through Camp New Look in Atlanta and mini-camps in New York, Los Angeles, Cleveland, and Milwaukee.

In 2008 New Look expanded its youth services by creating a true career track for those participants who want to continue to develop their understanding and pursuit of a career in the sports and entertainment industries by launching the New Look Internship program previously with the NHL and now the WNBA team the Atlanta Dream. Of the new partnership Atlanta Dream President & COO Bill Bolen says, "The Atlanta Dream shares Usher's commitment to inspiring young men and women to reach for their dreams. We are excited to partner with Usher's New Look Foundation and look forward to the New Look youth participating with us this season."

Select New Look youth will have the opportunity to put the life and career skills learned at Camp New Look into fruition and take another step toward a successful career in the sports and entertainment industries. The recent partnership with the Atlanta Dream allows New Look participants to receive hands on experience in sports management, player development and game day operations and marketing.

"I'm extremely excited about Camp New Look's partnership with the Atlanta Dream, and look forward to witnessing how this new partnership motivates our young people to even greater heights," says Usher. "We wanted to do something extra special for our students, and I'm happy that the Atlanta Dream have provided an avenue for our young entrepreneurs to attain real life experience."

About Usher's New Look Foundation

Usher's New Look Foundation, was established to empower youth from underserved communities by giving them the skills necessary to enter careers in the sports and entertainment industry with the intent of increasing their economic stats and decreasing at-risk behavior. We accomplish this through exposure, experience and employment opportunities.

  For more information about Camp New Look, visit www.ushersnewlook.org

  About the Atlanta Dream

The Dream will tip-off its first regular season home game on Friday, May 23 at 7:30 p.m. against defending Eastern Conference Champions the Detroit Shock. The team was officially announced as the 14th team in the WNBA on October 17, 2007. The Dream will be a member of the WNBA's Eastern conference and play their home games at Philips Arena. Other Eastern conference teams include the Chicago Sky, Connecticut Sun, Detroit Shock, Indiana Fever, New York Liberty and Washington Mystics. For more information and to purchase season tickets, fans can call (404) 604-2626 or visit www.AtlantaDream.net. E-mail inquiries should be sent to tickets@atlantadream.net.

SOURCE: Usher's New Look Foundation

CONTACT: Patti Webster, patti@w-wpr.com, or Kitara Garner,
kitara@w-wpr.com, both of W&W Public Relations, Inc., +1-732-469-5955, for
Usher's New Look Foundation

Web site: http://www.ushersnewlook.org/