'THE YOUNG AND THE RESTLESS' LAUNCHES ONLINE FASHION AND LIFESTYLE MAGAZINE RESTLESSSTYLE.COM
The #1 Rated Daytime Drama Reveals Current Digital Extension
PRNewswire
LOS ANGELES
05/16/2008
Today, "THE YOUNG AND THE RESTLESS" ("Y&R") is launching an extensive online fashion and lifestyle magazine, RestlessStyle.com, to coincide with the launch of their in-show print magazine Restless Style. The site offers the latest runway trends, fresh beauty tips and red carpet coverage, in addition to such things as videos, polls, photo galleries and horoscopes. RestlessStyle.com is a destination outlet which provides fashion and lifestyle enthusiasts the opportunity to absorb cutting edge content and fashion coverage. The digital content will run concurrently with the upcoming "Y&R" storylines relating to Restless Style -- the print magazine run by Nicholas and Phyllis Newman (Joshua Morrow and Michelle Stafford) and Jack and Sharon Abbott (Peter Bergman and Sharon Case).
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George Kotsiopoulos, formerly of The New York Times Magazine, and currently style director at C Magazine, is lending his fashion and style expertise for this venture and will also be appearing on "Y&R" as a fashion consultant. Additionally, lifestyle and fashion writer/editor/reporter Peter McQuaid, who contributes to The New York Times Magazine, InStyle Magazine and The Los Angeles Times, is also joining George for this venture by overseeing and providing editorial content for RestlessStyle.com.
"We love being able to offer this innovative extension of our show not only to our loyal viewers, but to anyone who loves to follow fashion, beauty and trends. 'Y&R' has always had a glamorous edge to it, while still remaining accessible to viewers. We feel this site will offer something for everyone while also providing additional story elements for our fans that will run alongside what you see on the show everyday," said Josh Griffith, executive producer, "THE YOUNG AND THE RESTLESS."
Furthermore, fans of the daytime drama will be able to see things from the show crossing over onto the site, blurring the lines between reality and fantasy, while engaging users with interactive features such as a slideshow widget, powered by Moblyng (formerly known as Fliptrack), that allows personal photos depicting favorite fashion trends to be uploaded onto the site. Users can also grab the widget and embed it onto their blogs, social networks and websites. The site also allows fans to customize their own playlist from the five different themes -- New York Lifestyle, Hollywood Lounge, Summer Stylin', Paris Runway and Restless Style.
"THE YOUNG AND THE RESTLESS" has been the #1 rated daytime drama for more than 19 years and celebrated its 35th anniversary on March 26, 2008. The series is nominated for 17 2008 Daytime Emmy Awards, more than any other show, including Outstanding Drama Series. The show is broadcast weekdays (12:30-1:30 PM (ET); 11:00 AM-12:00 Noon (PT)) on the CBS Television Network and is produced by Bell Dramatic Serial Company, in association with Sony Pictures Television.
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SOURCE: THE YOUNG AND THE RESTLESS; RestlessStyle.com
CONTACT: Teni Halburian of Sony Pictures Television, +1-310-244-6340,
Teni_Halburian@spe.sony.com
Web site: http://www.restlessstyle.com/