Sony Computer Entertainment America Puts Madden NFL 09 PSP® Entertainment Pack Into Play

Bundle for the Ultimate Sports Fan Includes 'Metallic Blue' PSP System, Madden NFL 09, 'NFL: In Just One Play' UMD® Video, a Voucher to Download Beats™ and a 1GB Memory Stick PRO Duo™


Sony Computer Entertainment America (SCEA) today announced the Madden NFL 09 PSP® (PlayStation® Portable) Entertainment Pack, a limited-edition bundle launching in August that's sure to score with fans of EA's best-selling Madden NFL football franchise, as well as sports enthusiasts of all types. This special bundle ($199.99 MSRP) will feature a limited-edition "Metallic Blue" PSP system with the highly anticipated Madden NFL 09 game; "NFL: In Just One Play" on UMD® (Universal Media Disc) Video from Warner Bros.; a PLAYSTATION®Network voucher to download Beats™* from PLAYSTATION®Store (accessible via a PC); and a 1GB Memory Stick PRO Duo™, for storing photos, music, video and more.

"Sports games are one of the most popular types of games among PSP owners, and it was only natural to make our next PSP Entertainment Pack a sports-themed bundle," said Scott A. Steinberg, vice president, product marketing, SCEA. "PSP continues to have great momentum in the marketplace. We expect that the Madden NFL 09 PSP Entertainment Pack will capitalize on this momentum and strengthen PlayStation's presence in the sports genre."

"EA SPORTS is extremely excited to partner with SCEA on this bundle," said Director of Marketing Chris Erb. "Combining the innovation of Madden NFL 09 with the quality of the PSP handheld gives gamers an immersive football experience."

The Madden NFL 09 PSP Entertainment Pack will be available on August 12 and includes the following content. The total cost for each of the components, if purchased separately, would be more than $260, which means more than $60 of added value will be delivered to consumers purchasing this bundle.

  --  "Metallic Blue" PSP system; this is the only time that this special
      PSP color will be offered in North America.
  --  Madden NFL 09: Twenty years as a dynasty of gaming, Madden NFL 09 aims
      to deliver the most immersive gameplay, the richest online offerings
      and the most comprehensive feature depth in the history of the
      franchise. Madden NFL 09 features legendary quarterback Brett Favre as
      its cover athlete.
  --  "NFL: In Just One Play" UMD video: Hosted by one of the most colorful
      and premiere receivers in the game today, Chad Johnson, NFL: In Just
      One Play features an inside look at some of the X factors in the
      league. NFL: In Just One Play, the first UMD video from NFL Films,
      combines sound, action and interviews to showcase some of the NFL's
      most exciting players including Randy Moss, Reggie Wayne, Larry
      Fitzgerald, Braylon Edwards, Adrian Peterson, LaDainian Tomlinson,
      Antonio Cromartie, Ed Reed and more.
  --  Beats™ PLAYSTATION Network voucher: Download the PLAYSTATION
      Network exclusive title, Beats*, to your Memory Stick PRO Duo with the
      included voucher. Beats is a new and exciting way to interact with
      your music collection on your PSP system. It breathes life in to your
      music by using a beat tracking technology to create gameplay from any
      song the player supplies. The title is currently available on
      PLAYSTATION Store (
  --  1GB Memory Stick PRO Duo -- Store your photos, music, videos, and game

SCEA will support the Madden NFL 09 bundle with an integrated marketing campaign, including dedicated TV, online, and outdoor advertising; direct mail and e-mail; public relations support; and targeted event and mobile promotions. The PSP Core Pack will still be offered on an ongoing basis.

Consumers continue to adopt the PSP system as their portable entertainment device of choice, thanks to the growing availability of content. With a library totaling more than 375 games, thousands of Internet radio stations** and more than 460 feature films, TV programs, and videos from major studios and record labels, consumers have no shortage of choices when it comes to content for their PSP systems.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation® Portable) handheld entertainment system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services PLAYSTATION® Network and PLAYSTATION® Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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  *  Memory Stick PRO Duo and PLAYSTATION Network registration are required.
     User responsible for all applicable Internet fees. Voucher expires
     February 28, 2009.
  ** The number of available Internet radio stations varies depending on the
     condition of the service providers.

"PlayStation", "PLAYSTATION", "PSP", "PS one" and "UMD" are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc. "Memory Stick PRO Duo" is a trademark of Sony Corporation.

©2007 Sony Computer Entertainment America Inc.

Beats is a trademark of Sony Computer Entertainment Europe. (c) 2007 Sony Computer Entertainment Europe.

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SOURCE: Sony Computer Entertainment America

CONTACT: Al de Leon of Sony Computer Entertainment America,
+1-650-655-7348,; or Lisa Chan,
+1-415-321-1885,, for Sony Computer Entertainment America

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