Photos: Sony Blogger Sets Out on 40-Day Tour of 40 Sony Style Stores
In an ongoing effort to increase one-on-one consumer dialogue and feedback, Rick Clancy, Sony Electronics' senior vice president for corporate communications (a.k.a. The CE Industry's Favorite Blogger), will be criss-crossing the country over the next 40 days visiting 40 Sony Style® stores.
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Throughout the trip he will be posting comments and videos based on conversations with consumers and store personnel on the company's blog at http://www.sony.com/electronicsblog.
"It's all about conversation," Clancy said. "This is a great way for me and my colleagues to hear what's on people's minds and to see how they respond to Sony in a very firsthand manner."
Blending the Web 2.0 nature of Sony's blog with classic face-to-face interaction, Clancy will be visiting stores from the Atlantic to the Pacific, along with many stops in-between, to talk with Sony's customers to better understand their expectations and how the company's products fit into their lives.
During his store visits, Clancy will also demonstrate the newest products Sony has to offer and talk about the latest company initiatives, which will then be shared through blog posts, vlogs, photos and podcasts.
"The 40 Days, 40 Stores Blog tour allows us to combine new social media-driven communications tools with traditional, personalized communication," Clancy added. This will create an opportunity for people to connect with a human face of Sony."
In addition to speaking with customers, Clancy will tour notable landmarks and points of interest in the cities he will visit, to get a stronger sense of the community, the people and the needs of Sony's consumers.
Not only will the blog posts reflect on his interactions with consumers, but Clancy will also include vlogs and photos and write about customer reactions to store services, such as Backstage™ customer support and the VAIO® product trade-in program, new products such as OLED-TV, the thinnest television in the world, as well as progressive environmental initiatives such as the Sony Take Back Recycling program.
40 Days, 40 Stores Tour Schedule*: Week 1 Lenox Square Atlanta, GA June 2nd 10am-12pm Mall at Millenia Orlando, FL June 3rd 12-2pm International Plaza & Bay Street Tampa, FL June 3rd 4-5pm Palm Beaches Gardens West Palm Beach, FL June 4th 10-12pm Town Center at Boca Raton Boca Raton, FL June 4th 3-4pm Sony Plaza Manhattan, NY June 6th 12:30-1:30pm Roosevelt Field Mall Garden City, NY June 6th 2:30-3:30pm Week 2 Forum Shops Las Vegas June 9th 5-6pm Fashion Square Scottsdale, AZ June 10th 10-11am Dallas Galleria Dallas, TX June 11th 5-6pm The Shops at LaCantera San Antonio, TX June 12th 10-11am Houston Galleria Houston, TX June 13th 10-11am The Woodlands Mall The Woodlands, TX June 13th 12-1pm Week 3 Fashion Center at Pentagon City Arlington, VA June 16th 6:30-7:30pm Tyson's Corner McLean, VA June 17th 10-11am King of Prussia King of Prussia, PA June 17th 4-5pm Menlo Park Edison, NJ June 17th 8-9pm Garden State Plaza Paramus, NJ June 18th 1-2pm Westchester Mall White Plains, NY June 18th 3:30-4:30pm Copley Place Boston, MA June 19th 10-11am Burlington Mall Burlington, MA June 19th 12-1pm Providence Providence, RI June 19th 2:30-3:30pm Week 4 Fashion Valley San Diego, CA June 23rd 12:30-1:30m Week 5 South Coast Plaza Costa Mesa, CA June 30th 10-11am Beverly Center Mall Los Angeles, CA June 30th 1-2pm Topanga Plaza Canoga Park, CA June 30th 4-5pm Valley Fair Santa Clara, CA July 1st 10-11am Stanford Shopping Center Palo Alto, CA July 1st 2-3pm Metreon San Francisco, CA July 1st 4:30-5:30pm Washington Square Tigard, OR July 2nd 10-11am University Village Seattle, WA July 2nd 5-6pm Cherry Creek Mall Denver, CO July 3rd 2-3pm Week 6 Woodfield Mall Schaumburg (Chicago), IL July 7th 3-4pm Old Orchard Skokie (Chicago), IL July 7th 5-6pm Somerset Collection Troy (Detroit), MI July 8th 12:30-1:30pm Beachwood Place Mall Beachwood (Cleveland), OH July 8th 7-8pm Easton Town Center Columbus, OH July 9th 11-12pm Kenwood Town Centre Cincinnati, OH July 9th 3-4pm Fashion Mall at Keystone Indianapolis, IN July 10th 10-11am West County Mall St. Louis, MO July 10th 3:30-4:30pm Country Club Plaza Kansas City, MO July 11th 10-11am * Dates and times subject to change.
First Call Analyst:
SOURCE: Sony Electronics, Inc.
CONTACT: Honey Mae Kenworthy of Sony Electronics, +1-858-942-2940,
HoneyMae.Kenworthy@am.sony.com; or Price Arnett of Nuffer, Smith, Tucker,
+1-619-296-0605, ext. 234, email@example.com, for Sony Electronics, Inc.
Web site: http://www.sony.com/news