Photos: Sony Blogger Sets Out on 40-Day Tour of 40 Sony Style Stores


In an ongoing effort to increase one-on-one consumer dialogue and feedback, Rick Clancy, Sony Electronics' senior vice president for corporate communications (a.k.a. The CE Industry's Favorite Blogger), will be criss-crossing the country over the next 40 days visiting 40 Sony Style® stores.

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Throughout the trip he will be posting comments and videos based on conversations with consumers and store personnel on the company's blog at

"It's all about conversation," Clancy said. "This is a great way for me and my colleagues to hear what's on people's minds and to see how they respond to Sony in a very firsthand manner."

Blending the Web 2.0 nature of Sony's blog with classic face-to-face interaction, Clancy will be visiting stores from the Atlantic to the Pacific, along with many stops in-between, to talk with Sony's customers to better understand their expectations and how the company's products fit into their lives.

During his store visits, Clancy will also demonstrate the newest products Sony has to offer and talk about the latest company initiatives, which will then be shared through blog posts, vlogs, photos and podcasts.

"The 40 Days, 40 Stores Blog tour allows us to combine new social media-driven communications tools with traditional, personalized communication," Clancy added. This will create an opportunity for people to connect with a human face of Sony."

In addition to speaking with customers, Clancy will tour notable landmarks and points of interest in the cities he will visit, to get a stronger sense of the community, the people and the needs of Sony's consumers.

Not only will the blog posts reflect on his interactions with consumers, but Clancy will also include vlogs and photos and write about customer reactions to store services, such as Backstage™ customer support and the VAIO® product trade-in program, new products such as OLED-TV, the thinnest television in the world, as well as progressive environmental initiatives such as the Sony Take Back Recycling program.

  40 Days, 40 Stores Tour Schedule*:

  Week 1
  Lenox Square              Atlanta, GA               June 2nd  10am-12pm
  Mall at Millenia          Orlando, FL               June 3rd  12-2pm
  International Plaza & Bay
   Street                   Tampa, FL                 June 3rd  4-5pm
  Palm Beaches Gardens      West Palm Beach, FL       June 4th  10-12pm
  Town Center at Boca Raton Boca Raton, FL            June 4th  3-4pm
  Sony Plaza                Manhattan, NY             June 6th  12:30-1:30pm
  Roosevelt Field Mall      Garden City, NY           June 6th  2:30-3:30pm

  Week 2
  Forum Shops               Las Vegas                 June 9th  5-6pm
  Fashion Square            Scottsdale, AZ            June 10th 10-11am
  Dallas Galleria           Dallas, TX                June 11th 5-6pm
  The Shops at LaCantera    San Antonio, TX           June 12th 10-11am
  Houston Galleria          Houston, TX               June 13th 10-11am
  The Woodlands Mall        The Woodlands, TX         June 13th 12-1pm

  Week 3
  Fashion Center at Pentagon
   City                     Arlington, VA             June 16th 6:30-7:30pm
  Tyson's Corner            McLean, VA                June 17th 10-11am
  King of Prussia           King of Prussia, PA       June 17th 4-5pm
  Menlo Park                Edison, NJ                June 17th 8-9pm
  Garden State Plaza        Paramus, NJ               June 18th 1-2pm
  Westchester Mall          White Plains, NY          June 18th 3:30-4:30pm
  Copley Place              Boston, MA                June 19th 10-11am
  Burlington Mall           Burlington, MA            June 19th 12-1pm
  Providence                Providence, RI            June 19th 2:30-3:30pm

  Week 4
  Fashion Valley            San Diego, CA             June 23rd 12:30-1:30m

  Week 5
  South Coast Plaza         Costa Mesa, CA            June 30th 10-11am
  Beverly Center Mall       Los Angeles, CA           June 30th 1-2pm
  Topanga Plaza             Canoga Park, CA           June 30th 4-5pm
  Valley Fair               Santa Clara, CA           July 1st  10-11am
  Stanford Shopping Center  Palo Alto, CA             July 1st  2-3pm
  Metreon                   San Francisco, CA         July 1st  4:30-5:30pm
  Washington Square         Tigard, OR                July 2nd  10-11am
  University Village        Seattle, WA               July 2nd  5-6pm
  Cherry Creek Mall         Denver, CO                July 3rd  2-3pm

  Week 6
  Woodfield Mall            Schaumburg (Chicago), IL  July 7th  3-4pm
  Old Orchard               Skokie (Chicago), IL      July 7th  5-6pm
  Somerset Collection       Troy (Detroit), MI        July 8th  12:30-1:30pm
  Beachwood Place Mall      Beachwood (Cleveland), OH July 8th  7-8pm
  Easton Town Center        Columbus, OH              July 9th  11-12pm
  Kenwood Town Centre       Cincinnati, OH            July 9th  3-4pm
  Fashion Mall at Keystone  Indianapolis, IN          July 10th 10-11am
  West County Mall          St. Louis, MO             July 10th 3:30-4:30pm
  Country Club Plaza        Kansas City, MO           July 11th 10-11am

  *  Dates and times subject to change.

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SOURCE: Sony Electronics, Inc.

CONTACT: Honey Mae Kenworthy of Sony Electronics, +1-858-942-2940,; or Price Arnett of Nuffer, Smith, Tucker,
+1-619-296-0605, ext. 234,, for Sony Electronics, Inc.

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