Sony Computer Entertainment America to Give Gamers Unprecedented Access With Qore™: Presented by PLAYSTATION®Network

Sony Computer Entertainment America (SCEA) today announced that on June 5, 2008 it will introduce Qore™: Presented by PLAYSTATION®Network, a highly interactive, monthly original program that covers the world inside PlayStation®, available only on PLAYSTATION®Store for PLAYSTATION®3 (PS3™). Qore features exclusive multimedia news, developer interviews, in-depth game previews and behind-the-scene looks at the hottest PLAYSTATION games. Subscribers will also have special access to game demos, betas, add-ons and other downloadable and game-related content. Qore is the first in a series of planned original content for the PLAYSTATION community by PLAYSTATION Network.

Qore episodes will be available the first Thursday of every month in coordination with the weekly PLAYSTATION Store update. Customers can purchase the first episode of Qore through the PLAYSTATION Store for an introductory price of $2.99 (MSRP), or through an annual subscription for $24.99 (MSRP). Annual subscribers will receive thirteen episodes of Qore. In addition, for a limited-time-only, annual subscribers will also receive the hit PLAYSTATION Network game, Calling All Cars™, for free*.

Delivered in high-definition, Qore is truly interactive, enabling members to customize their experience with their SIXAXIS™ or DUALSHOCK®3 wireless controllers. Gamers will "act as the director" of the content and can access and control how they want to view content, utilizing multiple windows, picture-in-picture and other features. Qore also provides advertisers with a new class of interactive advertising through rich media executions, video trailers, active ad pages and contextual branding.

"Original content, community-related services and innovative products are a major focus for the PLAYSTATION Network this year and we are pleased to introduce Qore exclusively for our customers," said Peter Dille, senior vice president of Marketing and PLAYSTATION Network, SCEA. "Qore is the first step in providing original content dedicated to the PLAYSTATION community and evolving the network into a place where our customers can gather, share and discover new forms of entertainment."

Premiering on June 5, the first episode includes in-depth, exclusive and never-before released content on upcoming PlayStation titles such as SOCOM:US. Navy SEALs Confrontation™, Star Wars: The Force Unleashed™, Secret Agent Clank™, Soul Calibur 4™ and Afro Samurai™ as well as the latest Blu-ray Disc™ trailers, an exclusive SOCOM: Confrontation theme with an invitation to the SOCOM: Confrontation beta, art galleries and a few other surprises.

Qore is produced and published by SCEA and under an exclusive development agreement with Future US, Inc., publisher of PlayStation: The Official Magazine.

About PLAYSTATION®Network

The PLAYSTATION®Network is an emergent entertainment network aimed at digitally delivering innovative content and fostering community for a worldwide audience. The PLAYSTATION Network is the gateway to the PLAYSTATION®Store, PlayStation.com, and SCEA's upcoming services such as, PLAYSTATION®Home. In addition to offering new and original forms of entertainment, the PLAYSTATION®Network supports free and community-centric online gameplay, communications tools, and PSP and PS3 connectivity. As of April 2008, the PLAYSTATION Network has more than 8M registered accounts worldwide.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system, and its online and network services, PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

"PlayStation," "PLAYSTATION," "PSP," "PS one", "DUALSHOCK" are registered trademarks and "PS3", "XMB", "SIXAXIS" are trademarks of Sony Computer Entertainment Inc.

Blu-ray is a trademark.

*User responsible for all applicable Internet fees. Some services or features may require additional fees.

First Call Analyst:
FCMN Contact:

SOURCE: Sony Computer Entertainment America

CONTACT: Patrick Seybold, +1-650-655-7549,
patrick_seybold@playstation.sony.com, or Abigail Murphy, +1-650-655-5510,
abigail_murphy@playstation.sony.com, both of Sony Computer Entertainment
America

Web site: http://www.us.playstation.com/