Sony Computer Entertainment America Supports AST Dew Tour for Its Fourth Year

Sony Computer Entertainment America (SCEA) today announced its fourth year of aligning with the AST Dew Tour, the world's premier season-long action sports tour, to reinforce their commitment to the action sports community and to offer new interactive activities to engage fans. The five-city tour kicks off on June 19 in Baltimore, Md. and wraps up on October 19 at the PlayStation® Pro in Orlando, Fla. At each stop, the AST Dew Tour will offer sports fans ongoing action through several events including skate (park and vert), BMX (park, vert, and dirt), and freestyle motocross.

As part of SCEA's dedication to promoting action sports, the top six pro moments from each event's competition will be selected and the videos will be featured on AST.com for consumers to vote on their favorite. Each month PlayStation will announce a pro athlete winner who will receive $5000 along with a PLAYSTATION®3 (PS3™) and a selection of games. The five winning pro athletes will also pick the next up-and-coming amateur athlete from the "PlayStation Rising Stars," presented by Woodward Camp. All competitions will be filmed and segments will be available on PlayStation.com.

"We're absolutely committed to delivering memorable experiences to our consumers and the action sports community through our PlayStation brand," said Donna Armentor, senior manager of Lifesyle Alliances for SCEA. "It's a great pleasure to join the AST Dew Tour once again and to help extend an action-packed experience for sports fans both via gaming and in real-life."

At each tour stop, PlayStation will provide fans a chance to be part of the action through hands-on challenges and access to the latest PS3 and PSP® (PlayStation® Portable) software titles. The redesigned, award-winning PlayStation Experience truck will be on-site to offer a new interactive gaming environment that features stages for fans to rock out to Rock Band™ at the "Take the Stage with Rock Band" area as well as sing along with SingStar™ on PS3 at the "Show Us Your Vocals" area. Other interactive gaming areas will feature the exclusive for PS3, highly anticipated LittleBigPlanet™ and PLAYSTATION® Network hits PAIN™ and PixelJunk™ Monsters. Qualified fans also get a chance to compete in the PlayStation "Play the Pro's" competition where they will face off against select pro athletes on PlayStation games to win cool PlayStation prizes. Also, a dedicated PSP zone will showcase God of War®: Chains of Olympus and Secret Agent Clank™, and multi-functionality features such as remote play and Internet radio.

"We're thrilled to have PlayStation return for their fourth year with the AST Dew Tour," said Wade Martin, president of AST. "Gaming and action sports go hand in hand and we look forward to continued collaboration."

At the final stop of this year's AST Dew Tour, an award will be given to the "PlayStation Player of the Year," to recognize the pro athlete that best represents themselves within and outside the action sports community. On behalf of the winner, PlayStation will donate $5,000 to the Athlete Recovery Fund (http://www.athleterecoveryfund.com/), a non-profit that provides professional action sports athletes with financial support after severe injuries.

  The AST Dew Tour stops include:
    Panasonic Open
    Camden Yards Sports Complex
    Baltimore, Md.
    June 19 - 22, 2008

    Right Guard Open
    North Coast Harbor
    Cleveland, Ohio
    July 17 - 20, 2008

    Wendy's Invitational
    Rose Quarter
    Portland, Ore.
    August 21 - 24, 2008

    Toyota Challenge
    EnergySolutions Arena
    Salt Lake City, Utah
    September 11 - 14, 2008

    PlayStation Pro
    Amway Arena
    Orlando, Fla.
    October 16 - 19, 2008

Tickets are available for purchase at Ticketmaster.com. More information for the AST Dew Tour can be found at http://www.ast.com/

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

PlayStation, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners. "PlayStation", "PLAYSTATION", "PSP", "PS one" and the PlayStation logo are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Julie Han, +1-650-655-7454, julie.han@playstation.sony.com, or
Patrick Seybold, +1-650-655-7549, patrick_seybold@playstation.sony.com, both
of Sony Computer Entertainment America Inc.

Web site: http://www.us.playstation.com/
http://www.athleterecoveryfund.com/