Lyfe Jennings Launches Summer Tour and HIV/AIDS Awareness Initiative

Platinum selling singer/songwriter/producer Lyfe Jennings kicked off his Baby I'm a Star summer concert tour in N. Myrtle Beach, South Carolina on Friday, June 27th. In conjunction with the tour, Lyfe is partnering with Music World Entertainment to launch a program in support of the "Heightened National Response to the HIV/AIDS Crisis Among African Americans," an effort led by the Centers for Disease Control and Prevention (CDC) to promote awareness, education and testing across the United States in response to the alarming HIV/AIDS crisis among African-Americans.

The program named It's Real. Preserve Your Lyfe! will be activated in each of the 22 cities where Lyfe's tour will be making stops. As part of the initiative, local health facilities will be distributing "Lyfe Change" kits featuring important HIV/AIDS prevention and education resources as well as copies of Lyfe's song, "It's Real," which addresses the epidemic.

Lyfe, whose third album Lyfe Change debuted at #1 on the Billboard R&B charts in April, has been particularly vocal about promoting HIV/AIDS awareness since the start of his career through his music and other programs including BET's Rap-it-Up campaign. He says, "I have to use my voice to help raise awareness so that we can really bring an end to this thing. This disease has affected all of our lives, but we can definitely do things to prevent its spread and to protect ourselves."

The Baby I'm a Star tour will visit major cities including New York City, Chicago, Washington, D.C., Miami and Los Angeles (see full schedule below).

                      BABY I'M A STAR TOUR SCHEDULE


   Date                City                       Location
   June 27th           N. Myrtle Beach, NC        House of Blues
   June 29th           Lake Buena Vista, FL       House of Blues
   July 1st            Atlanta, GA                Center Stage
   July 4th            Dallas, TX                 House of Blues
   July 5th            New Orleans, LA            Superdome
   July 8th            Denver, CO                 Ogden Theatre
   July 10th           Anaheim, CA                House of Blues
   July 11th           San Diego, CA              House of Blues
   July 12th           Las Vegas, NV              House of Blues
   July 13th           West Hollywood, CA         House of Blues
   July 14th           San Francisco, CA          The Fillmore
   July 16th           Seattle, WA                Showbox at the Market
   July 19th           Maplewood, MN              MYTH
   July 20th           Milwaukee, WI              The Rave
   July 22nd           Chicago, IL                House of Blues
   July 24th           Philadelphia, PA           The Fillmore at TLA
   July 25th           New York, NY               The Fillmore
   July 26th           Washington, D.C.           Constitution Hall
   July 27th           Baltimore, MD              Sonar
   July 29th           Norfolk, VA                The Norva
   July 30th           Richmond, VA               The National
   August 2nd          Miami, FL                  James L. Knight Center


                            www.lyfeonline.com
                     www.musicworldentertainment.com
                 http://www.cdc.gov/hiv/topics/aa/cdc.htm

First Call Analyst:
FCMN Contact:

SOURCE: Columbia Records

CONTACT: Aliya Crawford, Aliya@w-wpr.com, or Kitara Garner,
Kitara@w-wpr.com, both of W&W Public Relations, Inc., +1-732-469-5955; or
Andre Morris of Columbia Records, +1-212-833-5072, Andre.Morris@sonybmg.com

Web site: http://www.columbiarecords.com/
http://www.lyfeonline.com/
http://www.musicworldentertainment.com/
http://www.cdc.gov/hiv/topics/aa/cdc.htm