Lyfe Jennings Launches Summer Tour and HIV/AIDS Awareness Initiative
Chart-Topping Recording Artist Has Partnered with Music World Entertainment to Launch a Program in Support of the Heightened National Response to HIV/AIDS Crisis
Platinum selling singer/songwriter/producer Lyfe Jennings kicked off his Baby I'm a Star summer concert tour in N. Myrtle Beach, South Carolina on Friday, June 27th. In conjunction with the tour, Lyfe is partnering with Music World Entertainment to launch a program in support of the "Heightened National Response to the HIV/AIDS Crisis Among African Americans," an effort led by the Centers for Disease Control and Prevention (CDC) to promote awareness, education and testing across the United States in response to the alarming HIV/AIDS crisis among African-Americans.
The program named It's Real. Preserve Your Lyfe! will be activated in each of the 22 cities where Lyfe's tour will be making stops. As part of the initiative, local health facilities will be distributing "Lyfe Change" kits featuring important HIV/AIDS prevention and education resources as well as copies of Lyfe's song, "It's Real," which addresses the epidemic.
Lyfe, whose third album Lyfe Change debuted at #1 on the Billboard R&B charts in April, has been particularly vocal about promoting HIV/AIDS awareness since the start of his career through his music and other programs including BET's Rap-it-Up campaign. He says, "I have to use my voice to help raise awareness so that we can really bring an end to this thing. This disease has affected all of our lives, but we can definitely do things to prevent its spread and to protect ourselves."
The Baby I'm a Star tour will visit major cities including New York City, Chicago, Washington, D.C., Miami and Los Angeles (see full schedule below).
BABY I'M A STAR TOUR SCHEDULE Date City Location June 27th N. Myrtle Beach, NC House of Blues June 29th Lake Buena Vista, FL House of Blues July 1st Atlanta, GA Center Stage July 4th Dallas, TX House of Blues July 5th New Orleans, LA Superdome July 8th Denver, CO Ogden Theatre July 10th Anaheim, CA House of Blues July 11th San Diego, CA House of Blues July 12th Las Vegas, NV House of Blues July 13th West Hollywood, CA House of Blues July 14th San Francisco, CA The Fillmore July 16th Seattle, WA Showbox at the Market July 19th Maplewood, MN MYTH July 20th Milwaukee, WI The Rave July 22nd Chicago, IL House of Blues July 24th Philadelphia, PA The Fillmore at TLA July 25th New York, NY The Fillmore July 26th Washington, D.C. Constitution Hall July 27th Baltimore, MD Sonar July 29th Norfolk, VA The Norva July 30th Richmond, VA The National August 2nd Miami, FL James L. Knight Center www.lyfeonline.com www.musicworldentertainment.com http://www.cdc.gov/hiv/topics/aa/cdc.htm
First Call Analyst:
SOURCE: Columbia Records
CONTACT: Aliya Crawford, Aliya@w-wpr.com, or Kitara Garner,
Kitara@w-wpr.com, both of W&W Public Relations, Inc., +1-732-469-5955; or
Andre Morris of Columbia Records, +1-212-833-5072, Andre.Morris@sonybmg.com