PLAYSTATION® Teams Up With Parsons The New School For Design for a LittleBigEvent in NYC

Students From Renowned Design Institution Compete in 24-Hour Design Marathon to Create Levels for PLAYSTATION®3's Most Anticipated Game of 2008, LITTLEBIGPLANET™


Sony Computer Entertainment America Inc. (SCEA) and the prestigious Parsons The New School For Design today announced its partnership in hosting a 24-hour LittleBigPlanet™ Game Jam. The event will take place September 21-22 in New York City at Parsons and will consist of a 24-hour video game design competition featuring more than 120 students from disciplines such as technology, music, fashion design, illustration and photography. Participants in the Game Jam will be tasked with creating the most inventive and challenging game levels within a 24-hour period for the highly anticipated PLAYSTATION®3 title, LittleBigPlanet.


"We are thrilled to be partnering with some of the most imaginative talents in the world at Parsons The New School For Design," said Scott Rohde, vice president of Product Development, Worldwide Studios America. "The LittleBigPlanet Game Jam is the perfect way to showcase the original and innovative aspects of LittleBigPlanet as well as the exceptional design abilities of the students at Parsons."

During the Game Jam, students will break off into teams of five. Each team will demonstrate their distinctive artistic talents by creating levels utilizing LittleBigPlanet's easy-to-use creation tools over the course of one day. At the end of the 24-hour period, teams will present their levels, which will be judged by a panel consisting of Media Molecule, the award-winning development team responsible for LittleBigPlanet, various Parsons faculty, and members of the media. The winning Game Jam levels will be featured in a specially branded Parsons section within LittleBigPlanet when it launches this October.

LittleBigPlanet is a community-based game for the PLAYSTATION®3 that allows players to play, create and share the levels they build with other users throughout the world via PLAYSTATION®Network. Playing as customizable SackBoy™ characters, players have the power to move anything in the game's glued and stitched-together 3D landscape; they have the power to design, shape and build both objects and entire locations for others to view and play. Once the level has been completed, players can invite anyone within the LittleBigPlanet community to come and explore their world - or can go and explore everybody else's. LittleBigPlanet was recently awarded several prominent accolades from its showing at the 2008 Electronic Entertainment Expo and is launching exclusively on the PLAYSTATION®3 in October.

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About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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  About Parsons The New School For Design

Located in the heart of New York City, Parsons The New School for Design is one of the most prestigious and comprehensive institutions of art and design in the world. Parsons has been a pioneer in the field of art and design since its founding in 1896, establishing the first programs in Interior Design, Advertising and Graphic Design, and Fashion Design in the nation and being an early pioneer in Design and Technology. This visionary leadership has led to five generations of graduates who are some of the most highly recognized individuals in their fields. Today, Parsons focuses on creating engaged citizens and exceptional artists, designers, scholars, and business leaders through a design-based education. Embracing the principles of interdisciplinary collaboration, innovation and social responsibility, Parsons engages students with a critical awareness of complex social issues such as sustainability and globalization. For more information, please contact

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Brandon Cox, +1-858-824-4859,,
or Scott Goryl, +1-858-824-5792,, both of
Sony Computer Entertainment America Inc.; or Deborah Kirschner of Parsons The
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