Sony Style Launches Eco-Friendly 'Green Glove' Service

As America Recycles Day approaches on Nov. 15, Sony Style is launching a Green Glove(SM) Service -- its newest program to help curb the amount of e-waste that enters the nation's landfills.

Green Glove service takes the legwork out of recycling by offering people the opportunity to have their old televisions hauled away and responsibly recycled when they use this premier in-home delivery service when purchasing a 32 inch diagonal or larger new Sony® BRAVIA® LCD television at a Sony Style store or direct at sonystyle.com.

In addition to delivering, unpacking and setting up the new Sony BRAVIA television, Sony service professionals will pick up at the consumer's request old televisions for proper recycling as part of its national Sony Take Back Recycling program in partnership with Waste Management Recycle America.

According to the U.S. Environmental Protection Agency, 82 percent of the 2.25 million tons of discarded TVs, cell phones and computer products in the last two years ended up in landfills. By recycling old electronics products, useful materials -- such as glass, plastic and metals -- can be collected and re-used in the manufacture of other products.

Typically, consumers who want to recycle their old TVs through the Sony Take Back program may drop off their electronics at a local Waste Management Recycle America drop off location (www.sony.com/recycle for locations). With the new Green Glove Service, Sony is making it even more convenient to recycle responsibly.

"Sony is in the forefront of industry recycling efforts by providing consumers another way to conveniently and responsibly dispose of their old electronics," said Mike Fasulo, Sony Electronics' chief marketing officer and head of the company's corporate social responsibility efforts. "By giving consumers the opportunity to do the right thing, without even leaving their homes, we are able to make a lasting impact on the state of our environment by responsibly recycling these materials."

Both Sony Electronics and Waste Management Recycle America are signatories to the Basel Action Network's Manufacturers' Commitment to Responsible E-Waste Recycling. This action signifies the companies' agreement to conduct their electronics recycling programs transparently and in accord with rigorous environmental and worker safety standards, and adhere to measures to prevent the export of hazardous e-waste to developing countries.

The Sony Take Back Recycling program, which provides free recycling for all Sony products, is a national effort to recycle e-waste. The program also draws attention to the fact there are alternatives to trashing electronics, and that -- through recycling -- natural resources can be used again while greenhouse emissions are reduced in the process.

Since the affiliation began, Sony Electronics and Waste Management Recycle America have worked together to collect more than 11.9 million pounds of electronics waste, and the companies anticipate the number to grow exponentially in the years ahead.

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SOURCE: Sony Electronics Inc.

CONTACT: Marcy Cohen of Sony Electronics Inc., +1-201-930-6884,
marcy.cohen@am.sony.com; or Price Arnett of Nuffer, Smith, Tucker, for Sony
Electronics Inc., +1-619-296-0605, ext. 234, pa@nstpr.com

Web Site: http://www.sony.com/recycle