Sony Launches Bluetooth Sports Headphones, Sleek Travel Speakers and Other Accessories

Just in time for the holidays, Sony today is unveiling five new audio accessories that offer versatility, personalization and freedom from wires. With Bluetooth® technology, compact styles and sleek designs, these accessories are fashionable and functional.

For travelers, new noise canceling headphones (model MDR-NC7) offer an upgraded version of Sony's most popular model, and the travel speakers (model SRS-M50) let you take your music wherever you go.

For the color conscious, a new universal remote control (model RM-VL610) comes with three swappable back plates in bright or neutral colors, which will help you personalize your decor down to the last detail. Meanwhile, the new EX Style earbuds (model MDR-EX36V) are a custom upgrade in style and sound to any digital music player.

For the fitness fanatic, the new Stereo Bluetooth® sports headphones (model DR-BT160AS), available now, get the wires out of the way so you can focus on beating your best time.

Peace and Quiet

Travelers, commuters, and anyone who wants to reduce outside ambient noise without breaking the bank will appreciate Sony's MDR-NC7 noise canceling headphones. With high audio quality, noise cancellation, comfort, and a stylish design -- these headphones have it all. The new model is an updated version of the industry leading noise canceling headphones by Sony (model MDR-NC6), offering improved style and noise reduction. With improved noise canceling technology, these headphones reduce approximately 87.4 percent of ambient noise.

The two-way style has ear-cups that swivel flat and a foldable headband for compact and easy storage. Batteries are located in the housing (as opposed to the headband) for convenience. The 30mm driver, closed type design provides dynamic sound. The new MDR-NC7 model includes a carrying pouch and in-flight adapter.

  It is available now in both black and white versions for about $50.

                             Take It with You

Looking for beautifully designed, great-sounding travel speakers? Sony is introducing the SRS-M50 speakers, which are perfect for anyone with a digital music player. As a great alternative to using headphones, these new speakers allow you to share your music. They are small, lightweight and even clip together for easy portability.

The compact design is perfect for traveling. You can use these speakers to play music in hotel rooms or on vacation with family and friends. Even with their small size, the SRS-M50 speakers provide powerful audio in a sleek design with a built-in battery compartment for enjoying music any time, any place. Powerful sound reproduction of the full-range speaker system comes from the bass reflex and magnetically-shielded 39mm driver unit.

The speakers are available now in black, pink and white versions for about $50.

Looking Good

Sony's universal remote controls (model RM-VL610) bring personalization to a new level. The bright-colored back plates for these "home decor friendly" remotes include Crimson Red, Chantilly Pink and Sky Blue; the neutral plates include Pearl, Champagne and Kilimanjaro Brown. The remote is designed to be face down when not in use so you can show off the beautiful finish.

These remotes are not only eye-catching, but also combine up to eight controllers into one. The multi-function, learning remote handles up to eight AV compatible components -- TV set, DVD player, satellite receiver, cable box, VCR, CD player, tape recorder and amplifiers. With easy operation of on-screen menus for most DVDs and VCRs, as well as a learning function for programming from other remotes, the RM-VL610 unit is extremely easy to use. It features a one-touch system control with 12 macro functions and a comfortable ergonomic design.

  Priced around $30, it is available in retail outlets now.

                              Out of My Way

The long-awaited wireless addition to the Sony sports headphones series is finally here. The wireless, behind-the-neck DR-BT160AS Bluetooth Active Style Headphones are perfect for people who work out, walk, run or do anything active while listening to music.

Lose the flapping wires during a workout and be able to answer the phone at the same time. These headphones feature a subtle, built-in microphone for hands-free conversation via mobile phone, rechargeable Li-ion batteries and A2DP Bluetooth Stereo protocol for high-quality music streaming from compatible devices, plus remote control functionality.

The ultra secure fit features an adjustable earpiece shaft and is made specifically with sports in mind. The DR-BT160AS headphones are water-resistant and designed to distribute the weight behind the ears, rather than on the back, for a more comfortable feel. They are available now for approximately $130.

Color Is Personal

Sony's MDR-EX36V EX Style Earbuds feature colorful metallic accents and an attractive design.

Offering in-line volume control and new hybrid silicone earbuds in three sizes for better comfort and fit, users of digital music players can upgrade their earbuds with this great alternative. They provide high audio quality along with deep bass sound.

Available now in silver, red, blue and pink, the earbuds are priced at about $30.

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SOURCE: Sony Electronics Inc.

CONTACT: Amy Hamaoui of Paine PR, +1-949-809-6778, ahamaoui@painepr.com,
for Sony Electronics Inc.; or Rachelle Arcebido of Sony Electronics Inc.,
+1-858-942-4155, rachelle.arcebido@am.sony.com

Web site: http://www.sony.com/news