Sony Computer Entertainment America Announces Exclusive Game Development Deal With LightBox Interactive, Inc.

Incognito Entertainment Team Forms New Development Studio

PRNewswire
FOSTER CITY, Calif.
03/23/2009

Sony Computer Entertainment America Inc. (SCEA) today announced an exclusive game development deal with LightBox Interactive, Inc.™, a new software development company formed by industry veteran and former Incognito Entertainment Studio Director, Dylan Jobe. Under the agreement, LightBox Interactive is signed on for a multi-year, multi-title deal to create exclusive software titles for the PlayStation® platforms.

"We are extremely pleased to be working with Dylan and his team in their new endeavor at LightBox Interactive," said John Hight, director of internal development, SCEA. "Through pioneering many online and community features on PlayStation®Network with the multiplayer game Warhawk®, this team is established as leaders in the online category. I look forward to seeing what kind of further innovations they bring to the PlayStation platforms through this new development deal."

Dylan Jobe, the new President of LightBox Interactive, is perhaps best known for directing the hugely popular multiplayer title Warhawk®, an exclusive PLAYSTATION®3 system title that was first to deliver consumers a game on both Blu-ray Disc™ and as a download on PlayStation®Network. Jobe is also known for his work on the popular hit titles War of the Monsters™ and Twisted Metal: Black® for the PlayStation®2 computer entertainment system. Jobe's former company, Incognito Entertainment, was a dedicated development studio under the Sony Computer Entertainment Worldwide Studios, Santa Monica Studios banner. His new endeavor, LightBox Interactive is currently based in Salt Lake City, Utah.

"We've forged a fantastic relationship with SCEA over the past nine years and with the formation of LightBox Interactive, our partnership will continue to grow, fueling the development of great games for players around the globe," said Dylan Jobe, president, LightBox Interactive, Inc.

  Visit LightBox Interactive on the web at www.lightboxinteractive.com

  About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

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SOURCE: Sony Computer Entertainment America

CONTACT: Scott Gory, +1-858-824-5792, scott_goryl@playstation.sony.com,
or Julie Han, +1-650-655-7454, julie_han@playstation.sony.com, both of Sony
Computer Entertainment America Inc.

Web Site: http://www.us.playstation.com/