North American Dates Announced for Beyonce's "I AM..." World Tour

Pop culture superstar Beyonce is bringing her 2009 "I AM..." World Tour to North America this summer with a series of full-length concerts launching at New York's Madison Square Garden in June and winding down with a four-night residence at Encore at Wynn Las Vegas July 30-August 2 (please see full itinerary following).

Tickets for Beyonce's North American concerts will be available as a pre-sale for members of Beyonce's Fan Club on Monday, April 20, starting at 10:00 AM local venue time. Tickets will go on sale to the general public through Ticketmaster (Ticketmaster.com/Beyonce) on Saturday, April 25, starting at 10:00 AM local venue time. In order to make her concerts affordable to all her fans, Beyonce is making 2000 seats available at each venue for $20 (plus applicable service charges).

Tickets for the four-night residence at Encore at Wynn Las Vegas will go on sale at a later date. Information will be available at www.encorelasvegas.com

Beyonce is co-sponsoring food drives along her tour itinerary as part of the Show Your Helping HandTM initiative, a national hunger relief campaign created by General Mills' Hamburger Helper® in partnership with Beyonce and her Survivor Foundation. The campaign goal is to help Feeding America deliver more than 3.5 million meals to local food banks. Consumers can get involved in the effort by submitting codes on specially marked boxes of Hamburger Helper®, by donating non-perishable food items at Beyonce's concerts in select cities across the U.S., or by donating money at www.showyourhelpinghand.com. Beginning April 25, visit www.showyourhelpinghand.com for more information.

The most heavily-anticipated concert event of 2009, Beyonce's "I AM..." world tour occasions the artist's first full-length concerts since 2007's sold-out "The Beyonce Experience" shows. Beyonce's current tour premieres live performances of songs from I AM...SASHA FIERCE, her latest international #1 chart-topping album.

Thierry Mugler, world-renowned designer, is working as creative advisor and costume designer on Beyonce's "I AM..." world tour. He has designed 71 new costumes for the event, highlighted by his bold signature look.

The "I AM..." world tour production showcases the music and film superstar like you've never seen her before. Beyonce's extraordinary all-female band will join her again to perform musical hits, classics, and surprises in a newly-created high-tech state-of-the-art concert environment. Winners of Beyonce's "Single Ladies" Video Dance contest will see themselves on-screen during one of the centerpiece sections of the "I AM..." extravaganza.

L'Oreal Paris, one of the co-sponsors of Beyonce's "I AM..." North American Tour, is celebrating 100 years of legendary beauty with the iconic superstar. Concertgoers will be invited into the L'Oreal Paris Glam Station where the LP Pro Team will provide mini makeovers and touch-ups. Then, fans will walk out onto the red carpet in front of the L'Oreal Paris Infallible Step and Repeat banner for a VIP photo session and reception of VIP L'Oreal Paris lanyard credentials.

Concertgoers can enter the L'Oreal Paris 100th Anniversary Legendary Beauty Sweepstakes to for a chance to win the grand prize, a fabulous 5 day/4 night trip for two to Paris including a beauty makeover. They could also win one of L'Oreal's 100 anniversary gift baskets which include L'Oreal Paris products.

The Beyonce "I AM..." North American Concert Tour is co-sponsored by L'Oreal Paris and General Mills and produced by Live Nation and Music World Entertainment.

  BEYONCE'S "I AM..." 2009 NORTH AMERICAN CONCERT DATES*

  DATE            CITY                    VENUE
  Sun/Jun-21      New York City, NY       Madison Square Garden
  Wed/Jun-24      Washington DC           Verizon Center
  Fri/Jun-26      Philadelphia, PA        Wachovia Center**
  Sat/Jun-27      Greensboro, NC          Greensboro Coliseum Complex
  Mon/Jun-29      Ft Lauderdale, FL       Bank Atlantic Center
  Wed/Jul-1       Atlanta, GA             Philips Arena
  Fri/Jul-3       New Orleans, LA         Superdome (Essence Music Festival)
  Sat/Jul-4       Houston, TX             Toyota Center**
  Sun/Jul-5       Dallas, TX              American Airlines Center
  Tue/Jul-7       Phoenix, AZ             US Airways Center
  Thu/Jul-9       Sacramento, CA          Arco Arena
  Fri/Jul-10      Oakland, CA             Oracle Arena
  Sat/Jul-11      Anaheim, CA             Honda Center
  Mon/Jul-13      Los Angeles, CA         Staples Center
  Thu/Jul-16      Minneapolis, MN         Target Center
  Fri/Jul-17      Chicago, IL             United Center
  Sat/Jul-18      Detroit, MI             Palace of Auburn Hills
  Thu/Jul-23      Uncasville, CT          Mohegan Sun
  Thu/Jul-30      Las Vegas, NV           Encore Theater, Wynn Las Vegas
  Fri/Jul-31      Las Vegas, NV           Encore Theater, Wynn Las Vegas
  Sat/Aug-1       Las Vegas, NV           Encore Theater, Wynn Las Vegas
  Sun/Aug-2       Las Vegas, NV           Encore Theatre, Wynn Las Vegas


  *Future dates may be added.

** Tickets may be purchased online through the venue website (listed below) and the venue box office.

  http://www.houstontoyotacenter.com/

  http://www.wachoviacenter.com/

About Feeding America (Formerly America's Second Harvest - The Nation's Food Bank Network)

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.

About General Mills

General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, Minn., General Mills' mission is to innovate to make people's lives healthier, easier, and richer around the world. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Nature Valley, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries.

About L'Oreal Paris

The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories haircolor, haircare, skincare and cosmetics. For more information on LOreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com.

About Live Nation

Live Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit www.livenation.com/investors.

About Music World Entertainment

Music World Entertainment (MWE) is one of the world's leading entertainment and music conglomerates dedicated to bringing quality entertainment to the world. MWE worldwide business includes record labels, artists and producer management, staff producers, artist development, Master catalog series, investment and property holdings, including offices in Houston, Los Angeles, New York and London. MWE is the brainchild of President and CEO Mathew Knowles, the powerhouse management behind the success of Grammy Award-winners Beyonce and global phenomenon Destiny's Child, the most successful "girl group" in the history of pop music.

Music World Music is the label division of Music World Entertainment. This division consists of four imprints; Music World Kids, Compadre Records, Spirit Rising, and the digital label Hits Revealed. Music World's artist roster includes artists signed to major label partners such as Columbia Records, Geffen Records and Interscope Records.

Music World is one of the most successful labels and management companies in the world with over 200 million records sold to date including releases by Destiny's Child, Beyonce, Solange Knowles, Michelle Williams, Sunshine Anderson, the "Dreamgirls" Music from the Motion Picture Soundtrack, "Roll Bounce" Soundtrack and the popular Music World Master Series releases which include Chaka Khan and The O'Jays.

  www.beyonce.com
  www.beyonceonline.com
  www.houseofdereon.com
  www.dereon.com

  www.musicworldentertainment.com
  www.columbiarecords.com

First Call Analyst:
FCMN Contact:

SOURCE: Music World/Columbia Records

CONTACT: Yvette Noel-Schure, Columbia Records, Media, New York,
+1-212-833-4483, Yvette.Noel-Schure@sonymusic.com

Web Site: http://www.columbiarecords.com/
http://www.musicworldentertainment.com/