Free Realms™ Trading Card Game in Stores This Week!

Sony Online Entertainment and The Topps Company Bring Integrated Trading Card Game to Store Shelves


Sony Online Entertainment LLC (SOE) and The Topps Company Inc. (Topps) today announced that the highly anticipated Free Realms™ Trading Card Game hits stores this week. Developed at SOE's Denver studio in close collaboration with Topps, it integrates a trading card game format with the exciting online world of Free Realms, featuring more than 180 game cards as well as more than 50 virtual reward cards redeemable for exciting items in the online game.

"Free Realms is poised to be a tremendous success for us," said John Smedley, president of SOE. "Now, we're taking the next step and putting the trading card game in stores nationwide. This week, you'll be able to walk into many of your neighborhood retail stores and pick up one of the best trading card games I've ever played."

As Topps continues to explore fun and interactive ways for their young consumers to get involved, Free Realms becomes the latest in a roster that includes Topps Town, Topps 3-D Live, and, which link physical products to innovative online entertainment destinations. Michael Eisner, whose Tornante Company and Madison Dearborn Partners, LLC. acquired The Topps Company, Inc., in October 2007, said, "It's been exciting working with Sony Online Entertainment on this endeavor, which has resulted in the development of a multiplatform product that is likely to spark the imaginations of trading card game fans everywhere."

The physical Free Realms Trading Card Game features:

More than 180 Cards - The premier release of the Free Realms Trading Card Game features more than 180 cards, as well as 50 exclusive virtual reward cards not found anywhere else, and 16 physical exclusive cards with codes that unlock the equivalent card in the online game.

Exciting Gameplay - Developed by SOE's Denver studio, the minds behind Legends of Norrath™, the Free Realms Trading Card Game brings the lively and colorful world of Free Realms to the familiar and fun format of the trading card game.

Virtual Rewards In Every Pack - Every Free Realms Trading Card Game pack features a virtual reward card redeemable for fantastic items inside the world of Free Realms, such as exclusive pets like the Toyger, the tiger-striped housecat, cool virtual clothing like the Rocker outfit, pet clothing, special character effects, and more.

The Free Realms Trading Card Game arrives in stores this week and is available in two formats. New players can pick up the Passport to Free Realms Starter Pack for $9.99 USD (plus applicable taxes). The Starter Pack features a 40-card starter deck, one full color playmat with rules, and a virtual reward card redeemable in the Free Realms online game for an exclusive virtual Black Labrador dog, an exclusive card player T-shirt for your character, three jumbo health potions, an exclusive virtual Cardie Racer and a one-month membership with full access to Free Realms (a $4.99 USD value). Players looking to enhance their existing decks can purchase the $3.99 USD (plus applicable taxes) booster pack, featuring 10 game cards, one virtual reward card that can be redeemed for an exclusive in-game item, and 50 Station Cash™, the virtual currency for the Free Realms online game.

For more information, visit the official Free Realms Trading Card Game site at

About Free Realms

Free Realms allows you to do what you want to do, when you want to do it, in a lush, living, 3D world, filled with rich landscapes and fun wildlife. Play as a ninja one minute or be a chef the next! From pet raising to mini-games like kart racing, or battling giant spiders and adventuring with friends - there's something for everyone! With scheduled content updates and special events planned there is always something new to see and do in the world of Free Realms. Visit for more information.

About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends™, and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX; Seattle, WA; Denver, CO; Tucson, AZ and Taiwan, SOE has an array of cutting-edge games in development.

About The Topps Company, Inc.

Founded in 1938, Topps ( is a leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include Major League Baseball, NFL, NBA and other trading cards, sticker album collections, and collectible games. The company's confectionery brands include "Bazooka" bubble gum, "Ring Pop," "Push Pop," "Baby Bottle Pop," and "Juicy Drop Pop" lollipops. In June 2008, Topps unveiled Topps Town (, the first online virtual sports community for kids, bringing together the popularity of trading cards with the exploding world of web-based social networking.

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SOURCE: Sony Online Entertainment LLC

CONTACT: Shannon P. Drake of Sony Online Entertainment LLC,
+1-303-512-3118,; or Adam Schiff of DKC/The Topps Company,
Inc., +1-212-981-5216,

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