Sony Converts eBook Store to EPUB Format

In an effort to take the confusion out of digital book formats, Sony today announced its plan to convert its eBook store to the industry-standard EPUB format by the end of the year. Adopting an industry-standard format and Adobe Content Server 4 (ACS4), a popular, cross platform server software solution that copy protects downloadable eBooks, allows Sony to make its eBook store compatible with multiple devices and its Reader devices open to multiple sources for content.

"Our intention is to lead by example," said Steve Haber, president of Sony's Digital Reading Business Division. "Our Readers have long supported industry-standard formats such as EPUB and PDF. Now, what is quickly becoming the de facto standard for eBooks will be available in our store."

Sony's Reader was the first dedicated reading device to support the EPUB format, the International Digital Publishing Forum's (IDPF) XML-based standard format for reflowable digital books and publications. The standard was developed with the participation of more than 60 companies and organizations and was unanimously approved by IDPF members. EPUB has gained acceptance among major trade book publishers with dozens of publishers already producing the majority of their eBooks using the standard.

"A world of proprietary formats and DRMs creates silos and limits overall market growth," Haber continued. "Consumers should not have to worry about which device works with which store. With a common format and common content protection solution (DRM), they will be able to shop around for the content they want regardless of where they get it or what device they use."

Current Readers from Sony, models PRS-505 and PRS-700, supported EPUB and reflowable PDF documents via Adobe Digital Editions 1.7 software. Recently announced digital readers - the Reader Pocket Edition (priced at about $199), and the Reader Touch Edition (about $299) - will both support the EPUB and PDF formats out of the box when they go on sale later this month. Sony will also provide an update path for owners of the first edition Reader, model PRS-500, so early adopters of the Reader will be able to enjoy this benefit as well.

Through the eBook Store from Sony (ebookstore.sony.com), users can access new releases, best sellers and more than one million free public domain books from Google. The Google titles, already in EPUB format are optimized for the Reader. From Sony's eBook Store, Reader owners with a store account can download and transfer any of these titles to their Reader, while new eBook Store users can access available titles after setting up an account and downloading Sony's free eBook Library software.

Sony is also committed to working with local libraries throughout the country as they make the move to digital books. Sony Readers are compatible with the industry-standard formats that libraries use for their digital collections, so consumers can easily download perennial favorites and new releases from their local libraries and enjoy them for free.

Editor's Note: For additional information about the Reader digital book,
your readers can call 315-SONY, or visit Sony's web site at:
www.sony.com/reader. Members of the media looking for complete product
specifications and digital images and other information are invited to visit
Sony Electronics' news and information web site at www.sony.com/news.
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SOURCE: Sony

CONTACT: Valerie Motis of Sony Electronics Inc., +1-858-942-8016,
valerie.motis@am.sony.com; or Sandy George of Racepoint Group,
+1-781-487-4628, sgeorge@racepointgroup.com, for Sony Electronics Inc.

Web Site: http://ebookstore.sony.com/
http://www.sony.com/reader