PSP® (PlayStation®Portable) go, the Newest Evolution in Handheld Entertainment, Available Today

Sony Computer Entertainment America (SCEA) today announced that PSP® (PlayStation®Portable) go system (PSP-N1000) is now available in North America for $249.99 (MSRP). An evolution of the PSP platform, the PSPgo system is specifically suited to the lifestyle of today's consumers who prefer digital entertainment. To support the PSPgo system and all existing PSP models, SCEA now offers 16,000 pieces of digital content for PSP owners on PlayStation®Network, from blockbuster games to hit movies and popular TV shows. A tidal wave of new digital content will launch today, including the highly anticipated Gran Turismo® from Polyphony Digital, Electronic Arts' Tetris, which will be placed in the new "minis" section on PlayStation®Store, and titles from key franchises such as God of War, Madden NFL, and Star Wars Battlefront®. Additionally, thousands of movies and TV shows will be available for download, including new episodes from the fall TV season, the day after they air.

The ultimate gaming and entertainment device, the PSPgo system features a sleek pocket-sized design that's more than 50 percent smaller and more than 40 percent lighter than the original PSP-1000. PSPgo incorporates a sliding screen that is both practical for the system's space-saving design and aesthetically appealing. The PSPgo system is designed for the portable digital lifestyle, offering 16GB of internal flash memory to store plenty of games, videos, music, and photos. The system also offers expandable storage through a slot that fits a Memory Stick Micro™, an ultra-small card the size of a thumbnail with a current capacity of up to 16GB. The current PSP-3000 and the UMD® format will continue to be available, providing consumers with the option to choose the PSP that's right for them.

"We've been saying that 2009 is the year of the PSP platform, and with today's launch of the PSPgo system along with the flood of PSP digital content now available on PlayStation Network, we're delivering on that promise," said Peter Dille, senior vice president, marketing and PlayStation Network, SCEA. "The consumer appetite for digital content continues to grow, and PSPgo is the first dedicated gaming handheld to fully address the demand for an all-digital entertainment device."

The PSP go system will be available in "Piano Black" and "Ceramic White," and will include a demo of popular rhythm action title Patapon 2 pre-loaded onto the system's memory. In addition, a pre-loaded interactive ESRB application explains ESRB Ratings and Content Descriptors and provides instructional videos on how to setup the PSPgo's parental controls.

Consumers will be able to download games and entertainment content from PlayStation Store directly onto their PSPgo system via Wi-Fi; through a PC using the Media Go™ application; or by transferring from a PS3™ system. The Media Go application has been updated with a new look and feel, offering an enhanced shopping experience. PSP owners can visit us.playstation.com/psn/mediago to download Media Go and for more details.

In addition, participating retailers will be selling PlayStation® Network Game Cards beginning with the launch of PSPgo. These cards will provide consumers an additional option to purchase their favorite digital games at retail, and the initial lineup of cards includes Daxter®, God of War®: Chains of Olympus, Gran Turismo, MotorStorm®: Arctic Edge, among others. The PlayStation Network Game Cards complement the PlayStation Network Cards currently available in $10, $20 and $50 increments.

  Launch content
  --  New PSP titles - Virtually all PSP titles launching on UMD moving
      forward will also be available for the PSPgo system. Titles launching
      today include the PSP system's debut of the best-selling racing
      franchise, Gran Turismo, along with MotorStorm: Arctic Edge and
      Beaterator™. Other key titles launching soon from first-party and
      publishing partners include Assassin's Creed® Bloodlines™, BUZZ
      Master Quiz, DISSIDIA: FINAL FANTASY, Grand Theft Auto® Chinatown
      Wars™, Jak & Daxter: The Lost Frontier™, LittleBigPlanet™,
      NBA 10 The Inside, SOCOM: Fireteam Bravo 3 and Star Wars Battlefront®:
      Elite Squadron™.
  --  PlayStation Network Exclusives - PixelJunk® Monsters Deluxe will be
      launching today; additional PlayStation Network exclusives launching
      this holiday include Fat Princess: Fistful of Cake and LocoRoco™:
      Midnight Carnival.
  --  "minis" - These bite-sized games offer a more casual experience, ideal
      for quick gameplay sessions on-the-go. Key titles launching today
      include Tetris® and Fieldrunners™.
  --  UMD Legacy titles - More than 150 titles previously released on UMD
      are now available, including recent releases such as Madden NFL 10,
      Soulcaliber® Broken Destiny, and Tiger Woods PGA Tour® 10.
  --  PSone® Classics - More than 60 classic PSone titles are now available
      for download.

  --  Videos - 2,300 movies and 13,000 TV shows are now available from major
      studios and content partners.


  Marketing Campaign

To support the launch of the PSPgo system, an aggressive marketing campaign will deliver broad awareness of the sleek new device, while educating consumers about the all-digital focus. The campaign will leverage a variety of media, including national television, print, online, out-of-home, promotional support, and dedicated point-of-purchase displays and merchandising efforts at retail. A TV spot began airing nationally this week on national primetime and cable, and additional awareness will be driven out-of-home through wild postings, bus shelters, and other outdoor media in New York and Los Angeles. The PSPgo system also will be integrated within PlayStation® Home, the 3D social gaming community for PS3 users, driving additional awareness of PSPgo among the loyal PlayStation fan base.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at www.us.playstation.com.

"PlayStation", "PSP", "PS one" and "UMD" are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc. "Memory Stick Micro" is a trademark of Sony Corporation. Gran Turismo ®/ © 2009 Sony Computer Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. God of War is a registered trademark of Sony Computer Entertainment America Inc. Patapon ™/©2008 SCEI. MotorStorm is a registered trademark of Sony Computer Entertainment Europe. © 2009 Sony Computer Entertainment Europe. Jak and Daxter: The Lost Frontier ™/© 2009 Sony Computer Entertainment America Inc. Developed by High Impact Games LLC. LittleBigPlanet ™/©2009 SCEE. SOCOM: U.S. Navy SEALs Fireteam Bravo 3 © 2009 Sony Computer Entertainment America Inc. The U.S. Navy provided technical assistance, but does not endorse this product. "SEAL" and the SEAL Trident design are registered trademarks of the Department of the Navy and are used by permission. Loco Roco ™/© SCEI.

First Call Analyst:
FCMN Contact:

SOURCE: Sony Computer Entertainment America

CONTACT: Al de Leon of Sony Computer Entertainment America,
+1-650-655-7348, al_deleon@playstation.sony.com; or Katie Baynes,
+1-415-321-1895, kbaynes@sparkpr.com, for Sony Computer Entertainment America

Web Site: http://www.us.playstation.com/