NBA 10: THE INSIDE Hits Nothing But Net With High-Flying Hoops On-the-Go for PSP® (PlayStation®Portable)

Sony Computer Entertainment America (SCEA) announced today the North American release of NBA 10: THE INSIDE available exclusively for PSP® (PlayStation®Portable). From Sony Computer Entertainment Worldwide Studios (SCE WWS) San Diego Studio, NBA 10: THE INSIDE provides fans with an engaging basketball experience combining refined gameplay mechanics, ultra realistic player movements and interactions, and unique modes and mini-games, all on-the-go. This year's effort expands on the franchise's popular "Conquest" mode and includes new carnival style mini-games offering the most diverse and feature-rich handheld NBA action available.

"NBA 10: THE INSIDE demonstrates the creativity and innovation of the development team at SCE WWS San Diego Studio and their efforts to deliver a standout NBA title," said Scott A. Steinberg, Vice President, Product Marketing, SCEA. "With our expanded Conquest mode and unique host of mini-games, NBA 10: THE INSIDE provides an unrivaled portable experience for basketball fans and gamers alike."

In NBA 10: THE INSIDE, the classic Conquest mode is back and has been expanded allowing players to participate in a game of territory acquisition and management where awards are used to upgrade player attributes and home city amenities. This year fans can take on the entire country in the traditional Conquest style while playing Dodgeball ("DodgeQuest"), Give & Go ("Give&GoQuest") or the "MiniQuest" option, which allows players to choose from one of four mini-games to compete in.

Carnival style mini-games return to NBA 10: THE INSIDE with two new additions to the roster in "Open Lanes" and "Cherry Pickin'." Open Lanes is a traditional 10 frame bowling game, while Cherry Pickin' is a puzzle based mini-game with an NBA look and feel. Additional pick up and play mini-games are also back including Shootin' Bricks, Block A Shot, Big Shooter, Hot Shot!, Pinball and more - all of which players can enjoy anytime, anywhere.

NBA 10: THE INSIDE also boasts wireless multiplayer gameplay and expanded play-by-play and audio commentary from Inside the NBA on TNT analyst Kenny Smith and Ian Eagle providing a true-to-life NBA feel for all fans.

The independent Entertainment Software Rating Board (ESRB) rates NBA 10: THE INSIDE "E" for "Everyone." For more information about the ESRB, visit www.esrb.org.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system, and its online and network services the PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. Visit us on the Web at http://www.us.playstation.com/.

"PlayStation", "PLAYSTATION", "PSP" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

The NBA and individual NBA member team identifications reproduced on this product are trademarks and copyrighted designs, and/or other forms of intellectual property that are the exclusive property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the written consent of NBA Properties, Inc. All rights reserved. (c) 2009 NBA Properties, Inc. © 2009 Sony Computer Entertainment America Inc.

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SOURCE: Sony Computer Entertainment America

CONTACT: Eric Levine, +1-858-824-4916, Eric_Levine@playstation.sony.com,
or Alex Armour, +1-858-824-4648, Alex_Armour@playstation.sony.com, both of
Sony Computer Entertainment America

Web Site: http://www.us.playstation.com/