Sony Pictures Entertainment Takes on 'RISK'

Sony Pictures Entertainment has acquired from Hasbro, Inc. the motion picture rights to produce RISK, the classic board game brand of world conquest, it was announced today by Doug Belgrad and Matt Tolmach, presidents of Columbia Pictures. The film will be produced and developed by Hasbro's Brian Goldner and Bennett Schneir and Overbrook Entertainment's James Lassiter.

Commenting on the announcement Belgrad said, "Hasbro has already seen tremendous success with Transformers and G.I. Joe and audiences have shown a great desire for films that bring to life everything that has made these franchise properties stand the test of time. The strategic thinking and the tactical gambles that players must take in the game are what make RISK a classic, thoroughly engaging game. Those elements translated into an action-packed, thrilling story are what will make this a uniquely exciting movie."

Lassiter added "We are excited to be working with Hasbro and Columbia Pictures on bringing such a beloved and well-known game to life on the big screen. We have two television projects currently in development with Hasbro Studios and look forward to this collaboration."

"We are thrilled to be working with tremendous partners like Sony Pictures and Overbrook Entertainment on RISK," said Brian Goldner, President and CEO of Hasbro, Inc. "Like so many of Hasbro's brands, RISK resonates with consumers of multiple generations around the world. We can't wait to re-imagine this brand into a motion picture."

The game was invented in 1957 by French filmmaker Albert Lamorisse as La Conquete du Monde (The Conquest of the World). Two years later, Parker Brothers published the game in the U.S. as RISK. According to Hasbro, RISK was a groundbreaking game, the first board game to offer nonlinear movement. In the game, players compete on a map of the world, amassing armies and attempting world domination, or, as its rules put it, to "occupy every territory on the board and in so doing, eliminate all other players." The game has sold millions of copies and spawned several variations, with settings ranging from movie properties to various periods from world history to the moon.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.

About Hasbro

Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com/. © 2009 Hasbro, Inc. All Rights Reserved.

  For More Information,

  Steve Elzer

  Senior Vice President, Media Relations

  Columbia TriStar Motion Picture Group

  (310) 244-7142

  steve_elzer@spe.sony.com

  Wayne Charness

  Hasbro, Inc

  401-727-5983

  wcharness@hasbro.com

  Karen Warren

  Investors

  Hasbro, Inc.

  401-727-5401

  kwarren@hasbro.com

First Call Analyst:
FCMN Contact:

SOURCE: Sony Pictures Entertainment

CONTACT: Steve Elzer, Senior Vice President, Media Relations of Columbia
TriStar Motion Picture Group, +1-310-244-7142, steve_elzer@spe.sony.com, for
Sony Pictures Entertainment; or Wayne Charness, +1-401-727-5983,
wcharness@hasbro.com; or Investors, Karen Warren, +1-401-727-5401,
kwarren@hasbro.com, both of Hasbro, Inc.

Web Site: http://www.sonypictures.com/.
http://www.hasbro.com/