Sony Music Entertainment and FIFA Announce Superstar Charity Album Around Upcoming 2010 FIFA World Cup South Africa™

Sony Music Entertainment has begun work on the official music album to be released in conjunction with the upcoming 2010 FIFA World Cup South Africa™.

The album will be a charity driven project, with all of Sony Music's net profits being donated to Africa-related charities and all of FIFA's net profits being donated to the Official Campaign of the 2010 FIFA World Cup™ "20 Centres for 2010" which will create 20 Football for Hope Centres for education, public health and football in disadvantaged communities across Africa. In addition to the official album, Sony Music will be releasing three official songs, including the official song of the official event mascot Zakumi.

Discussions are already underway with a range of superstar artists about their participation in this World Cup album.

The album will feature creative collaborations between local African and international artists, with an expected release in the weeks preceding the event, which begins in June 2010.

Sony Music Entertainment is a wholly-owned subsidiary of Sony Corp., an Official Partner of the FIFA World Cup 2010 South Africa™.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Aware, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

About FIFA

The Federation Internationale de Football Association is the world governing body of football, comprising 208 football associations grouped into six confederations. Based in Zurich, Switzerland, FIFA's activities extend far beyond its broad spectrum of international competitions headed by the FIFA World Cup™. FIFA provides material, financial and promotional means to develop the game around the world, and offers underprivileged communities support through the Football for Hope movement. For the Game. For the World.

For more information on FIFA and its competitions, especially the 2010 FIFA World Cup South Africa™, please visit the official website at www.FIFA.com.

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SOURCE: Sony Music Entertainment

CONTACT: Brian Garrity of Sony Music Entertainment, +1-212-833-5891

Web Site: http://www.fifa.com/