Media Request for Coverage 3D Launch Event/Press Conference


                   Media are invited to Sony's 3D Launch Event and Press
                   Conference announcing the company's end-to-end 3D
                   home entertainment platform. Highlights include Sony's
                   breadth of 3D products and content. Participating Sony
                   entities include: Sony PlayStation, Electronics,
  What:            Pictures and Professional. Crews are welcome.

                   Sir Howard Stringer, Chairman, Chief Executive Officer
                   and President, Sony Corporation to host Sony 3D Launch
  Who:             Event and Press Conference.

  Photo/Broll:    Interview opportunities with Sony executives:
                   -Mike Abary - Senior Vice Present of Sony's Television
                   and Home Audio/Video Business
                   -Chris Fawcett - Vice President of Sony's Television

                  Product demonstrations:
                  -3D HDTVs
                  -3D Blu-ray Disc Players
                  -3D PlayStations
                  -3D Motion Picture Shooting Techniques

  When:            Wednesday, June 9; 11:00 a.m. - 2:00 p.m. PT
                  -Press Arrivals: Starting at 10: 30 a.m.
                  -Press Conference/Q&As: 11:00 a.m. - 12:00 p.m. PT
                  -Product Demos: 12:00 - 2:00 p.m. PT

  Where:          Sony Pictures Studios
                  10202 West Washington Blvd.
                  Entrance on Overland Avenue, West Entrance
                  Culver City, CA 90232
                  Stage 8

  Contact:        Tania Scheer, PainePR
                  Ph:  949.809.6782
                  Mobile: 917.359.6799

  /PRNewswire -- June 8/

First Call Analyst:
FCMN Contact:

SOURCE: Sony Electronics

Web Site: