'Video On Demand powered by Qriocity™' Makes Canadian Debut

TORONTO, Feb. 7, 2011 /PRNewswire/ -- Sony of Canada ("Sony") today announced the Canadian launch of "Video On Demand powered by Qriocity™."

"Video On Demand powered by Qriocity™" is a premium streaming video service that allows film fans to rent from a growing library of hundreds of Hollywood blockbusters from NBC Universal Television Distribution, Paramount Pictures, Sony Pictures Home Entertainment, The Walt Disney Studios, Twentieth Century Fox Home Entertainment LLC and Warner Bros. Digital Distribution, as well as films from local studios, straight to their Sony 2010 and 2011 network-enabled BRAVIA® TV, Blu-ray Disc™ player, or Blu-ray Disc Home Theatre system.

Notable titles available at launch include "A-Team," "Get Him to the Greek," "Inception," "The Last Airbender," "Salt," and Disney-Pixar's "Toy Story 3."

Rental prices for High-Definition content will range from CA$4.99-5.99 while those for Standard-Definition content will range from CA$3.99-4.99. After renting a film, consumers have up to 30 days to start watching their movie, and once playback is started, they have up to 24 or 48 hours to watch the film as many times as they like.

"Video On Demand powered by Qriocity" started in Japan on January 26 and is already available in the U.S., France, Germany, Italy, Spain and the U.K.

Qriocity is an entertainment network service platform that connects many of Sony's network-enabled devices and allows consumers to enjoy high quality entertainment across multiple devices. Via Qriocity, Sony will deliver a variety of digital entertainment content and services that are "powered by Qriocity", including video, music, game applications, and e-books over time. Through these services, and in combination with its networked devices, Sony aims to bring new and exciting entertainment experiences to customers.

"Qriocity™" is a trademark of Sony Corporation

"BRAVIA®" is a registered trademark of Sony Corporation

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience. Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support a network of more than 500 authorized dealers and 57 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

SOURCE Sony of Canada Ltd.

SOURCE: Sony of Canada Ltd.

CONTACT: Christina Stefanski, Public Relations Specialist of Sony of Canada Ltd., +1-647-502-8063, christina_stefanski@sony.ca