PlayStation®Store, PlayStation Blog and Website Officially Launch in Brazil

FOSTER CITY, Calif., July 22, 2011 /PRNewswire/ -- Sony Computer Entertainment America LLC (SCEA) announced today the launch of PlayStation®Store in Brazil on the PlayStation®3 (PS3™) system as part of the plans to extend digital entertainment throughout Latin America.

Brazil will be the second country in Latin America to enjoy digital content from PlayStation®Network for PlayStation 3 computer entertainment system and PSP™ (PlayStation®Portable) handheld entertainment systems. PlayStation Network in Brazil already has multiplayer online gaming, chat functionality, social networking links, trophies and friends list. PlayStation Store in Brazil will offer a great variety of digital content to purchase and download, such as games, game demos, and PSone™ Classics, among others.

PlayStation Network users in Brazil will get access to a variety of content in the PlayStation Store without leaving home, and purchases can be made by using credit cards and soon-to-be-announced PlayStation Network pre-paid cards that will be available at a variety of local retail stores. Brazilian users will have the option to view the PlayStation Store in English or fully localized Brazilian Portuguese. Prices for the digital content are displayed in local currency, Brazilian Real.

PlayStation Store in Brazil will launch with around 200 pieces of content for the PS3 system, from Sony Computer Entertainment and various third party publishers, including Ubisoft and Capcom. There will be weekly updates to the PlayStation Store, and more downloadable games for both the PS3 and PSP systems will also be added starting August 2.

"Our game selection was made specifically with the Brazilian gamer in mind", said Mark Stanley, General Manager for Latin America. "When Brazilian users sign in to PlayStation Store, they will find the best and most popular titles such as God of War™: Collection, inFAMOUS™, Assassin's Creed II: Deluxe Edition. PSone Classics like Metal Gear Solid and Street Fighter Alpha. Brazilian consumers will also be able to test new releases such as Heavy Rain, Killzone™3, God of War™3, LittleBigPlanet™2 and demo upcoming titles. We will continue to develop and load more and more regional content as PlayStation Network expands in Brazil."

In addition to the launch of PlayStation Network in Brazil, SCEA is also announcing the launch of the PlayStation Brazil Blog (http://blog.br.playstation.com/) where Brazilian media and consumers will find official news and PlayStation Brazil Website (www.br.playstation.com) where all Brazilians will be able to access product information, the customer service knowledge center and the most recent information from the official source in real time.

As part of our PlayStation Network launch, we are happy to announce our Welcome Back program for our Brazilian users. Brazil users that had an account prior to the PlayStation Network outage will be eligible for the following free games:

Selection of 2 PS3 games from the following list:

    --  Dead Nation™
    --  inFAMOUS
    --  LittleBigPlanet
    --  Super Stardust™ HD
    --  WipEout™ HD + Fury

Selection of 2 PSP games from the following list:

    --  LittleBigPlanet (PSP)
    --  ModNation™ Racers
    --  Pursuit Force™
    --  Killzone™ Liberation

We also offer a bonus free dynamic theme titled Pixel Wonderland. Everyone that comes to PlayStation Store (whether they have an established or new account) will see and be able to download the free dynamic theme. The Welcome Back "category" on the PlayStation Store will remain active through midnight on Sunday, August 21st, giving users a full 30 days from the official PlayStation Store opening to take advantage of this Welcome Back offering. In case you need assistance downloading games, please send your questions and needs to the PlayStation Brazil Blog (www.blog.br.playstation.com).

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes and markets the PlayStation®game console, the PlayStation®2 computer entertainment system, the PSP™ (PlayStation®Portable) handheld entertainment system and the PlayStation®3 (PS3™) system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and the PlayStation system 2 further enhances the PlayStation legacy as the core of home networked entertainment. The PSP system is a handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. The PS3 system is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America LLC, Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, SCEI is an independent business unit of the Sony Group.

PlayStation is a registered trademark of Sony Computer Entertainment Inc. PSP and PS3 are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

SOURCE Sony Computer Entertainment America LLC

SOURCE: Sony Computer Entertainment America LLC

CONTACT: Rossanna Schach, +1-650-655-1701, Rossanna_Schach@playstation.sony.com; or Julieta Suarez, +1-646-321-3034, Julieta.Suarez@bm.com