Sony Launches Exciting New Developments for PlayMemories Family of Digital Imaging Apps and Services

SAN DIEGO, Aug. 29, 2012 /PRNewswire/ -- Sony is expanding its PlayMemories family of digital imaging services and applications with the introduction of PlayMemories Camera Apps, the world's first application download service that allows for on-demand install of camera functions and features to boost the overall imaging experience.

Sony is also adding several new enhancements to increase the connectivity and compatibility of PlayMemories, allowing users to more easily share, edit and enjoy digital photos and videos across a range of products from cameras, smartphones and tablets to Sony PlayStation®3 and compatible BRAVIA TVs.

PlayMemories Camera Apps
Initially supported by the Wi-Fi enabled NEX-5R interchangeable lens camera, the PlayMemories Camera Apps service offers a variety of applications that expand camera functionality, allowing users to personalize their photographic experience and enhance their network connectivity. These include:

    --  "Picture Effect+" -- expands the range of artistic treatments available
        in the camera's standard Picture Effect mode.
    --  "Bracket Pro" -- automatically shoots a rapid burst of two to three
        images at different 'bracketed' settings - for shutter speed, aperture
        or focus or flash (flash bracket includes two frames).  Users can see
        the effect of setting changes on the three shots and choose the one that
        best fits their needs.
    --  "Multi Frame NR" -- captures a series of images in rapid succession and
        stitches them together to create one low-noise photo at selected ISO
        speed. It's ideal for capturing atmospheric night-time scenes, or
        shooting in dark conditions without using flash.
    --  "Photo Retouch" -- adds a generous palette of adjustments like
        brightness, saturation and contrast plus Soft Skin, re-size and other
        post-shooting effects.  Also available is the Auto Portrait Framing
        feature which detects the faces in images captured and intelligently
        applies the recommended composition afterwards.

Sony also plans to introduce several other new apps including:

    --  "Time-lapse"" -- automatically captures a series of still pictures at
        adjustable intervals. These images are automatically combined by the
        camera, and can be replayed like a video clip.
    --  "Cinematic Photo" captures a series of frames and stitches them together
        into a fun, animated picture effect where parts of a static image appear
        to move while others remain static.

Additionally, directly downloadable utilities include:

    --  "Smart Remote Control" -- tethers the NEX-5R camera to a compatible
        smartphone or tablet, allowing users to see a live view image on the
        screen of their connected device, adjust exposure if necessary and
        release the shutter of the camera. Captured pictures are also sent
        automatically to the connected device.
    --  "Direct Upload" -- enables images to be directly uploaded from the
        connected camera to PlayMemories Online and Facebook™ using Wi-Fi
        connectivity.

New PlayMemories Camera Apps will be available beginning in October 2012.

PlayMemories Online
Sony's compatible BRAVIA TVs are now able to view photos and video posted on PlayMemories Online directly, expanding the breadth of devices capable of using the service.

PlayMemories Mobile
This Android/iOS app simplifies video and photo transfers to smartphones or tablet devices from Wi-Fi enabled cameras such as the NEX-5R model. Additionally, while using the PlayMemories Mobile application in tandem with the "Smart Remote Control" camera app (as referenced earlier), consumers have the ability to remotely control the NEX-5R camera and new HDR-AS15 Action Cam (comes pre-installed with Smart Remote Control App) using their smartphone.

PlayMemories Studio
PlayMemories Studio makes organizing, editing and viewing videos and photos on PlayStation®3 as fun and intuitive as playing a game.

This application evolves with the brand-new ability to output images on Sony's 4K televisions, which contain about four times more detail than full high-definition. Consumers can enjoy high resolution images taken by current digital cameras on Sony's new BRAVIA XBR-84X900 4K LED TV.

Additional enhancements to PlayMemories Studio include easy content uploads to YouTube and PlayMemories Online.

SOURCE Sony Electronics

SOURCE: Sony Electronics

Notes to Editors: *Visit www.blog.sony.com/nex5r for an exclusive first-look video on the NEX-5R camera, and follow #sonyNEX for all the latest a NEX camera news** Visit www.blog.sony.com/4k for an exclusive first-look video on the BRAVIA XBR-84900 4K LED TV and follow #sonyTV for all the latest TV news

CONTACT: Matt Parnell, Sony Electronics Inc., +1-858-942-7975, matt.parnell@am.sony.com

Web Site: http://www.sony.com/news