Sony DADC Launches GENBA Digital Games Supply Chain & Distribution Services

New game channel streamlines content delivery for publishers and retailers


LOS ANGELES, June 7, 2013 /PRNewswire/ -- Sony DADC New Media Solutions today announced the launch of GENBA, a new digital game supply chain channel and media platform to store, manage, deliver, and monetize gaming content to any location worldwide. GENBA will offer publishers, physical and digital retailers, developers, and media agencies a complete supply chain solution to identify, feature, archive, deliver, collect, and monetize gaming content more easily and efficiently. As a complete end-to-end gaming supply chain service, GENBA is designed to help both publishers and retailers alike reduce operational overhead, protect brand intellectual property, simplify the delivery of content to market, and provide the control and insight needed to capitalize on expanded market opportunities.

"The tremendous growth and popularity of digital gaming has created vast opportunities for publishers and retailers, but has also contributed to the complexity and inefficiency of the industry's distribution ecosystem," said Andreas Riegler, senior vice president of operations for Sony DADC New Media Solutions' creative services division. "To meet the demands of the modern digital gamer, operational challenges posed by proliferating contact points, languages, SKUs, and regions must be addressed. With GENBA, Sony DADC has applied our proven technological innovation and media supply chain expertise to create a scalable and secure distribution platform that today's game industry needs."

GENBA will utilize Sony DADC's foundation of advanced supply chain technologies, which have been built for large-scale media distribution and security and already power supply chain platforms for industry leading video and music content companies. Offered as a service, GENBA boasts robust capabilities for content ingestion, metadata preparation, hosting, delivery, analytics, audit, security, and anti-fraud protection on a global scale. Designed for simplicity and efficiency, the platform provides services on-demand through a secure, web-based interface optimized for both desktop and mobile access. Users gain easy visibility into system status, real-time revenue, account history, and business relationships, as well as business intelligence across the digital games industry.

As retailers seek to satisfy the demand of consumers for the best and latest gaming experiences, GENBA will enable them to receive retail-ready content from publishers more quickly, get games into their customers' hands more efficiently, and pursue new opportunities more effectively. Publishers will be able to prepare, monetize, and deliver content to partners throughout the digital game ecosystem, in markets around the world, more easily and securely.

GENBA is currently in beta production and available globally, with additional features and services to be continually rolled out over the next 12 months. For more information on GENBA, please visit

About Sony DADC New Media Solutions

Sony DADC New Media Solutions provides complete digital supply chain solutions to power a new era of media consumption. Major film studios, broadcasters, music labels, game companies, software providers, and other content providers rely on us for innovative technology to keep pace with rapidly evolving consumer demand and emerging multichannel distribution models. Our market insight, proven expertise across both physical and digital media, and strategic partnerships throughout the industry enable us to provide unmatched end-to-end services that deliver the speed, efficiency, and quality required by today's digital media businesses and the audiences they serve. For more information, please visit

SOURCE Sony DADC New Media Solutions

For further information: Melanie Nelson,, 310.266.3449