Sony DADC Launches Global Platform Services To Manage Media Lifecycle Operations For The Media & Entertainment Industry

Peter Colby Named President of Division Based in London


LONDON, July 12, 2013 /PRNewswire/ -- Sony DADC today announced the launch of a new integrated platform service offering that will manage complete media lifecycle operations for clients in the media and entertainment industries. Sony DADC's Global Platform Services will oversee clients' supply chain operations and their third-party service providers, from demand through consumption, including creative design support, manufacturing, fulfillment, retail services and reverse logistics. Sony DADC's Global Platform Services will also manage processes, solution development, and functionality to ensure supply chain excellence, process efficiencies, and cost reductions. Peter Colby, who previously oversaw Sony DADC Australia's development into a leading full-service supply chain provider, has been appointed president of the Global Platform Services group, which will be based in London.

"Our goal is to remove the challenges and excessive costs of managing a full supply chain solution while developing processes that can be dedicated to extending the life of packaged media and enhancing the retail experience," said Dieter Daum, President & CEO, Sony DADC. "By establishing an independent and cohesive operations management platform that integrates with third-party providers, we are able to further support our clients by addressing several challenges facing the media industry today."

Designed to help both content owners and service providers focus on core business initiatives, Sony DADC's Global Platform Services can be used by media companies, distributors, and service providers to issue, negotiate, and deliver services from the best and most efficient commercial suppliers in the industry. These service offerings also include business development capabilities to maintain and expand distribution channels as well as the ability to combine client order volumes and service capabilities to ensure the most cost-effective solutions for clients.

"The future of our industry requires simplified and integrated solutions—and we are in a unique position to make the entire media lifecycle process more cost effective and efficient," said Mr. Colby. "By utilizing the best external and internal solutions available to build this unique service platform we are able to support the future of both packaged and digital media. This is an exciting phase in the future development of the media industry, our clients and Sony DADC."

About Sony DADC
Sony DADC, a wholly owned subsidiary of Sony Corporation, is a leading disc and digital service provider for the entertainment, education, and information industries, offering world-class digital and physical supply chain solutions, software services, and optical media replication services. The company's network consists of service offices, optical media production, distribution and digital facilities in 19 countries worldwide.


For further information: For US Inquiries: Melanie Nelson,, 310.266.3449, For European Inquiries: Karin Ploner,, +43.6246.880.398