Sony DADC's relentlessGENERATOR Launches Ghostbusters Website and Online Shopping Destination to Celebrate the Film's 30th Anniversary
Website Supports Film's Theatrical Re-Release and Special Edition Blu-ray Release
NEW YORK, Sept. 9, 2014 /PRNewswire/ -- In association with the 30th anniversary of Sony Pictures Entertainment's blockbuster film Ghostbusters, relentlessGENERATOR, a digital marketing and eCommerce solutions provider, was tapped to create engagement-focused online destinations to support the film's theatrical re-release and special edition Blu-ray anniversary release.
The original 1984 film has been restored and remastered in 4K for its return to the big screen, in over 700 locations in the United States and Canada, for a limited engagement that began on August 29, 2014.
Fans can purchase theater tickets and check out never-before-released photos, prints, cast information, user-generated social content, and mobile games on www.ghostbusters.com. The site also features a premium selection of commemorative merchandise, available for purchase via www.ghostbustersstore.com, including a rare glow-in-the-dark vinyl soundtrack. Also available are the Blu-ray anniversary editions of Ghostbusters 1 & 2, available individually as well as together within a collectible Digibook, and a Limited Edition gift set that comes with an exclusive collectible Slimer figurine.
"We wanted existing fans to have an opportunity to delve further into the magic of Ghostbusters and to introduce the film to new generations," said Mark Caplan, Vice President of Sony Pictures Consumer Marketing. "relentlessGENERATOR's platform provides the opportunity for people to get their Ghostbusters fix in an immersive, secure environment."
In addition to designing, developing, and hosting the experience, relentlessGENERATOR will market the destination to its network of entertainment buyers by promoting the new and existing products.
"We are beyond excited to have worked with Sony Pictures to create these online platforms for the iconic Ghostbusters brand," said Grant Johmann, Executive Producer for relentlessGENERATOR. "The sites are beautiful, modern, and commensurate with the legendary franchise. We think these sites will keep fans engaged for another 30 years!"
Sony DADC's relentlessGENERATOR provides direct-to-consumer marketing and commerce solutions to the entertainment industry, leveraging advanced platforms, proven processes, and skilled people to create profitable solutions for clients. Many of the biggest names in media rely on relentlessGENERATOR to build and maintain their online presences and successfully engage, activate, and sell directly to fans. relentlessGENERATOR provides these services on a global basis as an enterprise-wide solution for media brands that are embracing new, digital business models driven by rapidly-changing consumer habits. For additional information, go to http://www.rgenerator.com
SOURCE Sony DADC relentlessGENERATOR
For further information: Thai Randolph, VP, Consumer Marketing, firstname.lastname@example.org, 646-653-8189