Sony DADC's relentlessGENERATOR Unveils Official Online Store for Lionsgate's Orange is the New Black

E-commerce Destination for the Award Winning Series Engages Fans with Merchandise


NEW YORK, Sept. 11, 2014 /PRNewswire/ -- Sony DADC's relentlessGENERATOR, a leading digital marketing agency and eCommerce provider for the media and entertainment industry, has teamed up with Lionsgate (NYSE:LGF), a premier next generation global content leader, to announce the launch of the official e-commerce destination for the critically acclaimed hit series, Orange is the New Black. The web-based store is now open to the public and features merchandise and products inspired by the comedy-drama series.

"We are thrilled to be working with Lionsgate to bring Orange is the New Black into the homes of viewers like never before," said Kevin Kiernan, Vice President of Commerce, relentlessGENERATOR.  "Through our proven e-commerce platform, we are excited to establish, manage, and grow direct-to-consumer relationships for Lionsgate while raising awareness and gaining new fans for popular programs like Orange is the New Black."

The Orange is the New Black commerce website,, takes the on-screen experience and pushes the interaction one step further with tangible products and memorabilia.  Viewers can fill their carts with a carefully curated selection of media and branded merchandise like the official Orange is the New Black Presents the Cookbook: Bites, Booze, Secrets, and Stories from Inside the Big House, graphic tees, and other novelties including DVD's, soundtracks, magnets, collectibles, and more starting at $4.99.

For more information on relentlessGENERATOR, please visit our website at To browse and shop the Orange is the New Black e-commerce store, please visit

About relentlessGENERATOR
Sony DADC's relentlessGENERATOR provides direct-to-consumer marketing and commerce solutions to the entertainment industry, leveraging advanced platforms, proven processes, and skilled people to create profitable solutions for clients. Many of the biggest names in media rely on relentlessGENERATOR to build and maintain their online presences and successfully engage, activate, and sell directly to fans. relentlessGENERATOR provides these services on a global basis as an enterprise-wide solution for media brands that are embracing new, digital business models driven by rapidly changing consumer habits.  For additional information, go to

About Lionsgate
LIONSGATE is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has over 30 television shows on more than 20 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning MAD MEN and NURSE JACKIE, the comedy Anger Management, the network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed hit series ORANGE IS THE NEW BLACK.

Its feature film business has been fueled by such recent successes as the blockbuster first two installments of The Hunger Games franchise, the first installment of the recently-launched Divergent franchise, Now You See Me, Kevin Hart: Let Me Explain, Warm Bodies, The Expendables 2, The Possession, Sinister, Roadside Attractions' Mud and Pantelion Films' breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

LIONSGATE's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. LIONSGATE handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The LIONSGATE and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.


For further information: Thai Randolph, VP, Consumer Marketing,, 646.653.8189