Sony DADC New Media Solutions Unveils Innovative Channel Creation Service Ven-ue to Allow Content Creators & Distributors to Build Immersive OTT Experiences

Enlists Ooyala and RightsLine to Deliver Comprehensive Storytelling, Content Streaming & Rights Management Services for Differentiated Content Channels


MARINA DEL REY, Calif., Oct. 13, 2014 /PRNewswire/ -- Sony DADC New Media Solutions today unveiled VenueSM, its new immersive channel creation service. Venue is designed to enable content creators and distributors to build Over-The-Top (OTT) consumer channels with layered storytelling and exclusive content for fan bases of movie franchises, television series, bands, games, and more. Unique to the industry, Venue will combine Sony DADC's supply chain expertise with Ooyala's multi-device video streaming capabilities and analytics, alongside RightsLine rights management services to deliver a comprehensive OTT solution.  From initial rights and avails of content to behavior and performance analytics, content owners and distributors will be given the ability to engage fans and monetize content with differentiated consumer experiences.

"Venue was designed to give content owners and distributors the ability to deliver a consumer experience that is equally unique and immersive, while remaining economical and accessible," said Andy Shenkler, EVP, Strategy and Operations, Sony DADC New Media Solutions. "By uniting supply chain services with fan engagement in a simplified, fully integrated, all-in-one turn-key solution, Venue grants both large and small organizations the ability for their in-house teams to streamline the process of creating channels and easily manage their consumer experiences with limited expertise in this space."

Venue joins Sony DADC's industry-leading digital marketing and content monetization services portfolio, which offers immersive consumer experiences and numerous website and mobile solutions to market, promote and monetize content. Venue services is planned to include the following: asset and inventory management, media servicing and fulfillment, rights management, localization, integrated ad insertion, fan engagement, digital marketing services, campaign management, consumer storefronts, consumer behavior analytics, and merchandise monetization. Venue's innovative user interface will be designed to allow content owners and distributors to manage their multi-device experiences with an intuitive, visual, and 'consumer-type' content management system with drag and drop capabilities that eliminate the need for extensive customer training. Customers will be able to easily assess their content rights and availability, manage content workflows, and leverage deep analytics across commerce and performance enabling greater monetization and commercial activities.

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About Sony DADC New Media Solutions
Sony DADC New Media Solutions provides complete digital supply chain solutions to power a new era of media consumption. Major film studios, broadcasters, music labels, game companies, software providers, and other content providers rely on us for innovative technology to keep pace with rapidly evolving consumer demand and emerging multichannel distribution models. Our market insight, proven expertise across both physical and digital media, and strategic partnerships throughout the industry enable us to provide unmatched end-to-end services that deliver the speed, efficiency, and quality required by today's digital media businesses and the audiences they serve. For more information, please visit

About Ooyala 
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Companies using Ooyala technology include Univision, Foxtel, Comedy Central, NBC Universal, Telstra, ESPN, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit  

About RightsLine 
RightsLine is a wholly owned subsidiary of Critical Mass Studios Inc. RightsLine is the world's only software as a service rights management platform and powers many of the leading companies across the media and entertainment ecosystem.  They provide content owners, distributors, and users with a complete set of software tools to manage their library, track expirations, deal with rights conflicts, and ultimately allow companies to increase library utilization.  For more information, visit  

SOURCE Sony DADC New Media Solutions

For further information: Melanie Nelson,, 310.266.3449