relentlessGENERATOR Celebrates Record Success in 2015

Direct-to-Consumer Ecommerce Leader Adds Iconic Brands -- A+E Networks, Peanuts, WE tv, AwesomenessTV, Sony Computer Entertainment Europe -- to Marquee Media & Entertainment Portfolio


NEW YORK, Oct. 15, 2015 /PRNewswire/ -- relentlessGENERATOR (rGenerator), a business division of Sony DADC New Media Solutions Inc. that provides direct-to-consumer (D2C) commerce and marketing solutions to the hottest brands in media and entertainment, today announced a host of new client engagements, demonstrating unprecedented momentum with its rapidly growing D2C solutions.

In 2015, the company launched ecommerce destinations for a wide range of brands across the TV, film, sports and gaming vertical markets. rGenerator recently launched online stores for popular content such as A+E Networks including History (Vikings and Ancient Aliens), Lifetime, A&E and FYI; WE tv; Ted 2; Awesomeness TV; Adam Lambert; Ice Age; Hallmark Channel and Sony Computer Entertainment Europe (SCEE), which is responsible for the distribution, marketing and sales of PlayStation® across Europe, the Middle East, Africa and Oceania.

"Hallmark Channel has a very passionate and engaged fan base for our original series, movies and franchises like Countdown To Christmas," said Chad Harris, SVP Business Development for Crown Media Family Networks. "rGenerator provides a great opportunity for us to feed that fan enthusiasm with branded and licensed product while opening a new revenue stream for the company. We look forward to continuing our ecommerce growth with rGenerator while bringing smiles to the faces of our fans."

rGenerator helps each brand connect directly to their most valuable fans by creating and selling merchandise as well as providing content that enables fans to deepen their experience with the entertainment brands they love. rGenerator also helps IP owners build proprietary databases of customers that can be leveraged to sustain loyalty throughout future marketing campaigns. 

The company also recently launched an ecommerce destination for Peanuts. "Snoopy and the Peanuts gang have been bringing happiness, laughter and great products to fans of all ages around the world for 65 years," said Leigh Anne Brodsky, Managing Director of Peanuts Worldwide/Iconix Entertainment, which owns the Peanuts IP. "A very special curated Peanuts product selection that is sure to surprise and delight every fan will now be available in time for The Peanuts Movie, coming this November from Blue Sky Studios and Twentieth Century Fox!"

In addition to an abundance of new clients, rGenerator also boasts an impressive roster of existing clients, such as AMC, whose hit series, The Walking Dead, is about to enter its sixth season and has been the #1 show on television among adults 18-49 for the past three years.

"With $130B at stake for physical product and digital content and rapid transformation within traditional retail channels, it's more important than ever that media and entertainment brands forge and monetize direct relationship with their fans," said Dan Pelson, CEO of relentlessGENERATOR. "We understand consumers' preferences and behaviors for engaging directly with brands and we have a proven track record of creating the ultimate brand-centric fan experience."

To meet growing demand, rGenerator promoted Vice President of Consumer Marketing, Thai Randolph, to Chief Marketing Officer. Randolph is charged with overseeing the company's marketing, creative services, client partnerships and business intelligence teams. The company also added Chief Revenue Officer Craig Walsey. Walsey brings more than 20 years of business development experience and has held senior level positions at Viacom, Paramount Pictures, bebe stores and most recently Delivery Agent. He is focused on establishing new client relationships within the television, film and gaming industries as well as exploring new opportunities in the sports and consumer packaged goods markets.

"No matter what the vertical, film, TV, gaming or sports, IP owners realize that in our world of connected devices, it is essential to have and control a direct relationship with the fan and that a comprehensive D2C program is rewarding to both the fan and the brand," said Walsey.

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About relentlessGENERATOR
Sony DADC New Media Solutions Inc.'s relentlessGENERATOR provides direct-to-consumer marketing and commerce solutions to the media and entertainment industry, leveraging advanced platforms, proven processes, and skilled people to create profitable solutions for clients. Many of the biggest names in media rely on relentlessGENERATOR to engage, activate, and sell directly to fans by creating a vibrant online presence. relentlessGENERATOR provides these services on a global basis as an enterprise-wide solution for media brands that are embracing new, digital business models driven by rapidly-changing consumer habits.  For additional information, go to



For further information: Thai Randolph, Chief Marketing Officer, (646) 653-8189,; Kiley Nichols, MSLGROUP for rGenerator, (415) 817-2500,