Kygo Releases The "Carry Me" Premium Virtual Reality Experience
Jan 4, 2017
LOS ANGELES, Jan. 4, 2017 /PRNewswire/ -- Today, Norwegian superstar, Kyrre Gørvell-Dahll, a.k.a. Kygo, released the "Carry Me" virtual reality (VR) experience as a premium format on PlayStation®VR for the PlayStation®4 (PS4™) system and Oculus Rift. Set to the hit song 'Carry Me,' this revolutionary new music experience transports users into a stunning visual world where they are immersed in beautiful environments of oceans, forests, mountains, skies and a final epic sweep of the cosmos.
Using music as the underlying force to drive the visuals, the experience utilizes advanced CGI techniques that enable a dramatically better experience compared to static 360 video capture. Viewers feel the incredible sensation of floating upward while surrounded by visuals, scale and spatialization that allow them to move closer to objects based on the angle at which they are viewing.
"When I set out to create the 'Carry Me' VR experience, I wanted to literally take my fans into the heart of the song using sight, sound and feeling," said Kygo. "Virtual Reality technology gave us the ability to completely re-imagine the concept of a music video, and I'm blown away by what we've been able to achieve, and what else we can continue to achieve moving forward."
The experience was developed by Sony Music International, Ultra Records and MPC VR. MPC VR, the leading global visual effects and VR production studio, directed Carry Me with an approach that utilized the strengths of Virtual Reality technology to enable an entirely new kind of music experience. Starting with the lyrics, concept and structure of the song, MPC VR conceptualized a journey that would literally "carry" the user upward through a series of different environments while increasing the perception of scale exponentially from a single cell to an incredible climax within a vast galaxy.
Kygo fans in the U.S., Canada and Mexico can download the 'Carry Me' VR Experience on PlayStation®VR and Oculus Rift now. Additional territories and VR platforms will be supported soon.
To see a preview of the experience, click here.
Kygo is a Norwegian-born bedroom producer and piano prodigy turned global superstar.
Crowned Spotify's Breakout Artist of 2015 following hit releases "Firestone (feat. Conrad Sewell)" and "Stole The Show (feat. Parson James)", which was certified Gold/Platinum in sixteen countries worldwide, Kygo kicked off 2016 in true style as he became the fastest artist to reach 1 billion streams on Spotify. He then went on to release his debut album 'Cloud Nine' to widespread critical acclaim, with the album debuting at #1 on iTunes Dance Albums Chart and on Nielsen Soundscan's Electronic Albums chart and selling over 2 million units worldwide.
Kygo made his U.S. television debut on The Late Late Show with James Corden where he performed an acoustic version of "Stole The Show (feat. Parson James)" and has performed on Good Morning America, The Tonight Show Starring Jimmy Fallon, and The Ellen DeGeneres Show. He also took part in the Closing Ceremony of the Olympic Games in Rio de Janeiro, where he performed his song "Carry Me (feat. Julia Michaels)".
Over the last 18 months, Kygo became the first ever electronic musician to perform at the Nobel Peace Prize Concert, hosted his very own 'Cloud Nine' festival in his hometown of Bergen, and furthermore launched his own lifestyle brand called Kygo Life, consisting of high-fashion and relaxed wear, in addition to hardware such as headphones.
He has been featured on the cover of Billboard Magazine and Haute Living and has been the centerpiece of features in The New York Times, The New Yorker, The Wall Street Journal, Rolling Stone, LA Times, Forbes, Nylon and The Evening Standard among many more.
Having played to a sold-out crowd at Barclays Center in New York, Kygo went on to complete the European leg of his 'Cloud Nine' World Tour throughout the summer of 2016, before returning stateside with two mesmerizing sold-out performances at Los Angeles' Hollywood Bowl in October to cap off a truly memorable year – all at the age of 25.
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SOURCE Sony Music Entertainment
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