Sony Electronics Taps Jeff Goldstein to Lead Custom Integration Sales


SAN DIEGO, Feb. 13, 2020 /PRNewswire/ -- Sony Electronics Inc. today announced the appointment of Jeff Goldstein as head of sales to the custom integrator channel. In this role, he will oversee the company's relationships with leading audio and video integrators and help build on Sony's 30-year history of developing high-performance home technology products that enrich people's lives. 

"Jeff is a seasoned industry veteran with a lengthy track record of building close industry collaborations and enabling partner success," said Dunja La Rosa, head of U.S. sales at Sony Electronics. "His leadership will be a great asset to Sony as we expand our portfolio of products and services for the custom integration channel."

Goldstein brings decades of Sony experience to the position and helped define Sony Electronics' custom integration channel strategy in the early days of the industry. In his previous 24-year tenure at Sony, Goldstein held numerous executive-level positions, including director of sales for the Consumer Integrated Systems division, as well as vice president of marketing for the company's Home Audio/Video and Television divisions. He most recently served as a strategic consultant to premium custom installation and optical companies, helping to expand their distribution channels, and refine customer engagement. Goldstein brings deep experience in product development and planning and was instrumental in creating Sony's home theater projector line, as well as driving custom integration features for Sony ES, Home Video and TV products.  He will be deeply involved in setting the direction for Sony products aimed at today's custom integration market. 

About Sony Electronics Inc. 
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.


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SOURCE Sony Electronics Inc.

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