Sony and Best Buy Collaborate to Support the Future of Tech

SAN DIEGO, Jan. 13, 2021 /PRNewswire/ -- Teens will continue getting hands-on experience with the latest tech—including sound and video production, digital photography and graphic design—at the Best Buy Teen Tech Center Powered by Sony. Sony has supported the Best Buy Teen Tech Center @ San Marcos Boys & Girls Club since it opened in 2017 and is recommitting support for the next five years.

Sony highlights the great outcomes of Best Buy CSR and Sony in today's #CES2021 spotlight session: When CSR Aligns with Consumer Values: https://youtu.be/ygNdlBqsgGE

The tech center is housed at San Marcos Boys & Girls Club of America (BGCA), a perfect location given BGCA's commitment to serve youth in their more than 4,000 clubs.

The Best Buy Teen Tech Center Powered by Sony helps neighborhood teens from disinvested communities who might otherwise not have access to prepare for careers of the future. Here, teens can develop critical skills through hands-on activities that explore their interests in programming, filmmaking, music production and design. Teen Tech Centers support young people as they learn crucial tech skills, explore their passions, and discover how technology can benefit them in school and future careers. In a collaborative environment with their peers, and with the guidance of adult mentors, the space houses state-of-the art technology. Sony's continued support of the clubs comes from Sony's Global Social Justice Fund.

"Both Sony and Best Buy have a deep commitment to the kind of technology training and mentorship that so many teens need to realize their dreams in a modern economy," said Mike Mohan, Chief Operating Officer at Best Buy. "This kind of work can't be done alone, which is why we're especially grateful to Sony for their continuing commitment to serve the youth of San Marcos. Together, we are changing lives and we look forward to working with Sony on this critical and deeply rewarding work for years to come."

"We are proud to renew our commitment with the Teen Tech Centers while strengthening the workforce of tomorrow with diverse, creative, highly capable voices," said Mike Fasulo, President and COO, Sony Electronics, Inc. "We deeply believe CSR is good not only for society, but that it's good for business, and in fact it is key to how we operate at Sony."

The Best Buy Teen Tech Center @ San Marcos Boys & Girls Club is open to youth ages 13-18, providing an opportunity to explore and collaborate with technology through project-based learning. To follow COVID-19 regulations, the Center is currently limiting the number of people allowed inside at a given time. They have also designated a staff person to meet with teens virtually and have adjusted their business hours to help with online schooling.

Currently, there are 35 Teen Tech Centers across the country that offer safe after-school learning spaces where youth can learn new tech skills, stay on track with school, gain exposure to new career possibilities and benefit from positive adult and peer relationships.

For more, we invite you to view two new videos from Sony at CES, via the links below:

When CSR Aligns with Consumer Values: https://youtu.be/ygNdlBqsgGE
Sony Electronics of North America CES Announcements: https://youtu.be/qha7se22IpU

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

About Best Buy Social Impact
Best Buy Co., Inc.'s purpose is to enrich lives through technology. Best Buy Teen Tech Centers provide teens from under-resourced communities with technology, training, and mentorship in an inspirational environment that facilitates post-secondary education and career opportunities. By the end of 2025, the company aims to open at least 100 Best Buy Teen Tech Centers across the U.S. and Canada  that will enable thousands of teens annually to explore their interests in music and film production, coding, digital design, robotics, and augmented and virtual reality. Together with a coalition of nonprofit organizations, companies and philanthropies, Teen Tech Centers are building brighter futures through technology.

SOURCE Sony Electronics Inc.