Save the Date: Sony Electronics #BeAlpha Live Online Event

Virtual Event for Content Creators to Take Place February 28th from 8:45 a.m. PST - Register Today for Free


SAN DIEGO, Feb. 25, 2021 /PRNewswire/ -- Join Sony Electronics Inc. for the first #BeAlpha Live Online event of 2021 on Sunday, February 28th. The virtual event for content creators is open to all, and will feature more than 25 exclusive workshops including presentations from Sony ambassadors, live Q&A'S with product experts, interactive live photos shoots and more.  Highlighted products will include the new Alpha 1, FX3, Xperia PRO, 35mm F1.4 GM lens and many others.  This event is presented free of cost.

Be Alpha Event Details:
WHAT:  Sony #BeAlpha Live Online Event – Includes Alpha 1i Giveaway 
WHEN:  Sunday, February 28th, from 8:45 a.m. PST
WHO:  Content creators, professionals, semi-professionals, enthusiasts, amateurs, hobbyists – all are welcome to register and attend
WHERE:  Register today at 

Join the social conversation at #BeAlpha

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.

i NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of contiguous US & DC who are at least 18 (or the age of majority in their state of residence) or older at the time of entry and register for and attend the #BeAlpha Live virtual event on the Alpha Universe platform between 8:45:00 a.m. PT through 12:00:00 p.m. PT on 2/28/21. Void in AK, HI & where prohibited. Sweepstakes starts at 8:45:00 AM PT and ends at 12:00:00 PM PT on 2/28/21.  LIMIT: 1 entry per person. Odds of winning depends on the total number of eligible entries received. Subject to the complete Official Rules. Sponsor: Sony Electronics Inc., San Diego, CA USA.

SOURCE Sony Electronics, Inc.

For further information: Cheryl Goodman, Corporate Communications,, 858.942.4079; Caroline Mizuki, Imaging Products & Solutions Americas,, 858.951.6271