Sony Electronics Brings STEAM Training to Youth with Virtual Robotics and Coding Summer Camps in Summer 2021

Live virtual sessions foster innovative thinking, develop technical skills through programming, computer logic and problem solving


SAN DIEGO, March 16, 2021 /PRNewswire/ -- Sony Electronics Inc. is set to launch an exciting virtual Summer Camp program to support kids ages 8-12 by kick-starting their future in STEAM (Science, Technology, Engineering, Arts and Math). The program will focus on foundational principles of design, coding and robotics. Sony recognizes the importance of STEAM education, and expects this program will encourage more youth to get involved in these fields. The Summer Camp program will utilize KOOV – Sony's all-in-one coding, robotics and design kit that combines digital coding with physical building to teach the next generation of innovators.

"We are thrilled to offer fun and engaging virtual programs that get kids excited about STEAM," commented Michiko Araki Kelley, VP of Marketing and New Business at Sony Electronics. "STEAM is an essential component of our DNA at Sony, and we hope to foster enthusiasm with children around the country."

The Summer Camp program bundle will offer sessions from June through August, consisting of daily, one-hour sessions with live instruction. Camp participants will have access to instructors trained in Computer Science, and ongoing interaction with other participants in small class sizes. They will each receive a KOOV kit (model EKV100U)1,2,3 as part of their registration, for use during the program and beyond. Over the course of each four-day camp session, participants will be challenged with tasks including:

  • Applying robotics concepts to configure a microcontroller
  • Completing coding tasks for movement and sound
  • Building, programming and observing emotion-based responses
  • Prototyping and presenting original creations

Additionally, there will be optional, sequential class offerings for kids interested in continuing their STEAM education beyond the standard sessions. The 2.0 class will be focused on real world applications of robotics and coding, while the 3.0 class will get creative with free building and helping kids to code their own designs.

Sony is offering an early bird promotion of $100 off from March 8-31, 2021. Click here to learn more about the program and register now.

About Sony Electronics Inc. 
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.

1 Sony's Virtual Summer Camp Terms and Conditions apply. Parent/guardian consent and set up and availability required.
2 Computer, Internet Access, KOOV Kit and App required.
3 KOOV app can be downloaded from Google Play and the App Store. Network services, content, and operating system and software may be subject to  terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.  KOOV is only compatible with IOS, Mac, Windows and Chromebook compatible devices.

SOURCE Sony Electronics, Inc.

For further information: Cheryl Goodman, Corporate Communications,, 858.942.4079; Nicole Roberts, New Business Group,, 858.942.0050