Sony Electronics Announces Robust Program for Professional AV Collaborative Alliances

Diverse Group of Companies to Align with Sony for Maximum Compatibility, Interactivity and Engagement, Together Providing Enhanced Capabilities and Creative Freedom for Powerful Communication and Collaboration in the AV Space


PARAMUS, N.J., July 27, 2021 /PRNewswire/ -- Sony Electronics, a manufacturer of a comprehensive, end-to-end lineup of professional AV products and solutions, including versatile 4K HDR Professional BRAVIA displays, bright 3LCD projectors, immersive direct view LED displays, flexible remote cameras, and AI-based audio tools, is reinforcing its commitment to the community through alliances with key providers in the space.  This new "Collaborative Alliances" program will allow Sony to offer even more compelling capabilities by providing integrated solutions through alignment with industry leaders among a variety of categories and applications.

Sony Electronics Announces Robust Program for Professional AV Collaborative Alliances

In order to effectively represent the wide-ranging partner ecosystem, Sony will prioritize its focus on integrating and optimizing hardware and software solutions that meet the needs of channel partners, resellers, integrators and consultants serving corporate, education, government, healthcare, faith, retail, entertainment and transportation verticals – and ultimately, end users. 

"By working collaboratively with the best and most innovative brands in the pro AV space, we're approaching each alliance as an opportunity to combine our collective strengths and expertise to become a powerful community," said Theresa Alesso, Pro Division President, Sony Electronics.  "As we seek to enhance the functionality and increase the interoperability of Sony's industry-standard AV technology, we're enabling our community to use impactful Digital Signage, Video Collaboration and Unified Communications platforms to engage customers in an even more dynamic and connected manner, while offering our users valuable, all-inclusive and cost-conscious solutions for a range of scenarios."

Learn more about Sony's Collaborative Alliances program and participants at  If you're interested in exploring a potential alliance, please contact

About Sony Electronics Inc. 
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.

SOURCE Sony Electronics, Inc.

For further information: Sony Contacts: Larry Smalheiser, Corporate Communications,; Allison Mandara,, 201.930.6032